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Guilhem DELPON DE VAUX

Guilhem DELPON DE VAUX

International Marketing Group Manager

Employed Just looking around
33 y.o., married, 2 children.
Senior experience in operational and strategic marketing (8+ years). Proven successes in new brand strategy and new advertising campaign (ATL & BTL) developments, as well as new products launches.
Marketing team management (up to 4 members).
Strong knowledge of mass market as well as prescription (pharmacy, bars) distribution channels specificities.
Recently, specialization in premium brand rejuvenation in order to recruit a younger consumer group.
Experienced in adapting central strategies to local cultural specifities. Used to working with external distributors.
Personal life experience abroad (8 years).
Opened to senior marketing positions (Marketing Director, Marketing Manager), and regional business unit management positions (Area Manager, Export Manager).
Resume created on DoYouBuzz
  • Definition of a new global brand identity (vision, values, benefit…)
  • Development of a new European brand strategy to rejuvenate the brand image and recruit a new generation of 30-35 year-old consumers
  • End-to-end oversight of a new European advertising campaign (print & outdoor), recommendation for the local teams’ media planning
  • Conception of the digital strategy and tools (corporate website, digital ad, Iphone app, Facebook toolkit)
  • Creation of a ready-to-use bar and event experiential concept
  • Measurement and evaluation of local promotional campaigns
  • Management of 4 people : 2 brand managers, 1 PR project manager, 1 intern
Detailed Description
  • Key achievement : +25% European sales y.o.y in summer 2011 during the launch of the new campaign resulting in +8% annual growth (vs. 20+ years of average -3% annual sales trend)
Company website
  • Responsible successively for pharmacy brand Gaviscon (€20m turn over), body care brand Veet (€40m) and house care brands Destop and O’Cedar (€60m combined)
  • Launch of several new products (from concept to post launch evaluation)
  • Development of 3 advertising campaigns (6 films)
  • Management of 1 intern
Detailed Description
  • Key achievement : Conception & launch of Destop Turbo, a top seller of the drain opener category
  • Development of training modules to support the pharmaceutical product category’s sales force
  • Responsible for the launch and follow-up of the modules across 4 countries
  • Responsible for a La Roche-Posay pharmacy cosmetics products range
  • Responsible for Knorr Cup-a-Soup launch
  • Responsible for Unilever brands promotion in 30 supermarkets