Stephane Guerin
Marketing / Commercial Manager
52 years old
Driving License
Paris Area (78370) France
Professional Status
Employed
Available
About Me
With 20 years of experience in the commercial catering and retail business I have developed a strong expertise in the fields of operations: Business planning, benchmarking, Sourcing and Purchasing, Quality, Research and Development, Supply and Planning food safety, management that was my initial training.
Demanding with a long-term vision, I always directed my actions in order to achieve effectively the objectives that I committed.
Throughout my career, I have managed and federated many teams in France and abroad (UK / IE), driving change through communication and teamwork are the red thread of my successes .
With the desire to be a true business partner, I accompanied store managers and Food managers in improving units performance, whether structural, operational or financial.
Naturally turned to the other and facilitated by the sharing of knowledge, I have always favored local management to motivate and develop skills of my co-workers while strengthening the cohesion and commitment to team.
Passionate and hunger to challenges, I direct my career to the field of Marketing and commercial business where my mind and management qualities can be fully expressed.
With all these experiences and sincerely listening and turned to the others, I want to transfer all my skills in a position of Commercial manager or Operational Manager.
Demanding with a long-term vision, I always directed my actions in order to achieve effectively the objectives that I committed.
Throughout my career, I have managed and federated many teams in France and abroad (UK / IE), driving change through communication and teamwork are the red thread of my successes .
With the desire to be a true business partner, I accompanied store managers and Food managers in improving units performance, whether structural, operational or financial.
Naturally turned to the other and facilitated by the sharing of knowledge, I have always favored local management to motivate and develop skills of my co-workers while strengthening the cohesion and commitment to team.
Passionate and hunger to challenges, I direct my career to the field of Marketing and commercial business where my mind and management qualities can be fully expressed.
With all these experiences and sincerely listening and turned to the others, I want to transfer all my skills in a position of Commercial manager or Operational Manager.
Marketing & Commercial manager
EG-Group
Since July 2016
- Driving market (non) fuel sales, margin, transactions and growth through successful holistic commercial sales and event planning, optimizing local space usage and tailoring the local product assortment, determining core, event/promotional pricing, store inventory planning and property strategy. Select and decide upon suppliers and ensure operational purchasing requirements are met.
IKEA Food country manager
IKEA France
December 2012
to October 2014
Full-time
Plaisir
France
- With an experience of 5 years in the UK, it was only natural that I have to take up the challenge in France by taking the direction of IKEA Food and responsibility for 33 stores.
► Enhanced the visitors shopping experience by offering high food quality in pleasant surroundings at competitive prices. Customer centric appoach.
► Created vitality in the store and IKEA Food Services by actively participating in store events and reinforcing our Swedish identity.
► Provided visitors with a positive shopping experience by ensuring that Customer Service standards are met or exceeded.
► Used the Customer Satisfaction Index as a method to benchmark and improve the execution of our service standards in IKEA Food Services.
► Secured the competence development of IKEA Food Service Co-workers.
► Established financial goals, optimise sales and ensure the profitability and efficiency of the IKEA Food Services.-
► Created an annual action plan to carry out business plan and commercial priorities.
► Followed and developed franchise stores (Structure, commercial strategies, projects)
► Attracted, developed and inspired our Co-workers through the realization of our Human Resource Idea.
► Created an environment where the IKEA culture is a strong and living reality which embraces the diversity of our customers and Co-workers.
► Assumed responsibilities for projects, buildings and tasks as they occur.
Skills: Leadership|Business plan | Profit & Loss | Budget | Expansion planning | Commercial Strategy | Pricing | Margin optimisation | Franchise | Food Quality | Team building | Competitor monitoring | Food safety.
IKEA Food country manager
Ikea UK
January 2010
to 2012
Full-time
London
United Kingdom
- Having spent over 15 years in operation, I had the opportunity to take responsibility for the country and 19 stores (incl. 4 franchise store). My first mission was to bring all food managers together on a project and a common vision: Customer come first ... "Be my guest."
► Created vitality in the store and IKEA Food Services by actively participating in store events and reinforcing our Swedish identity.
► Used the Customer Satisfaction Index as a method to benchmark and improve the execution of our service standards in IKEA Food Services.
► Supported franchise stores
► Secured the competence development of IKEA Food Service Co-workers.
► Established financial goals, optimise sales and ensure the profitability and efficiency of the IKEA Food Services.
► Created an annual action plan to carry out business plan and commercial priorities.
Food and beverage manager
IKEA UK
August 2008
to December 2010
Full-time
Croydon
United Kingdom
- Real challenge, this experience allowed me to improve my leadership of a strong team of over 100 employees and managing a business with high volumes of over EUR 10 million.
► Defined the business strategy of Food (Restaurant / Swedish Food Market / Bistro / Staff Resto )
► Elaborated budget
► Supported the business strategy
► Set pricing
► Established competitor monitoring
► Secured food safety
► Recruited, trained and followed team
Skills: Business plan | Profit & Loss | Budget | Expansion planning | Commercial strategy | Pricing | Margin Optimisation | Food quality |Team building | Competitor monitoring | Food safety.
Food and beverage manager
IKEA France
February 2007
to 2008
Full-time
Vitrolles
France
- By joining the IKEA store Vitrolles, I took the responsibility of a profit center with very high added value for the customer as well as a powerful marketing tool to drive traffic in-store experience, customer loyalty and strengthen quality / price perception.
Active member of the steering group, I attended enhance store operations.
► Defined the business strategy of Food (Restaurant / Swedish Food Market / Bistro / Staff Resto )
► Elaborated budget
► Support the business strategy
► Set pricing strategy
► Established competitor monitoring
► Secured food safety
► Recruited, trained and followed team
Project leader Manager
Cocogrill
January 2005
to 2006
Full-time
Grenoble
France
- Successful development of a new and exciting retail food outlet in St Egreve, France
► Defined the commercial offer and product mix
► Benchmark and negotiated with suppliers and local partners
► Created tools for KPI’s
► Hired and trained the management team and
► Elaborated a marketing strategy.
Restaurant Manager
Flunch
January 2002
to 2004
Full-time
Grenoble
France
- Led the management and co-worker teams in achieving the set objectives of the business and the development of policy of the restaurant and the Concept
► Ensured compliance and the implementation of the various procedures of the group
► Followed Franchise stores
► Delivered reasonable profitable result
► Developped commercial strategies, secured high food quality
► Secured Health and food safety practices
Deputy Restaurant Manager
Flunch
January 1996
to 2002
Full-time
Chambery
France
- Assisted the manager in all his functions and ensured compliance during his absence : P&L focus, food safety, staff development, High food quality.
- Leadership
- Business Strategy
- Customer centric
- Human Resources
- Succession planning
- Recrutment
- Team spirit
- BTB / BTC relashionship
- Marketing / Commercial Strategy
- Budget forecasting
- Dashboard analysis
- Profit & Loss
- Inventory Management
- French
- English
