Greg Lindberg

As the pursuit of longevity and well-being continues to be a trend, Wellness Advocate Greg Lindberg highlights in his latest book Lifelong the profound impact of intense exercise in slowing down the aging process. He underscores the importance of vigorous physical activity in promoting longevity and preserving youthful vitality.

Lindberg highlights the remarkable ability of intense exercise to rejuvenate the body and mind at a cellular level. By engaging in high-intensity workouts, people can stimulate the production of key molecules such as Brain-Derived Neurotrophic Factor (BDNF) and telomerase, which play pivotal roles in cellular repair, regeneration and resilience.

“Intense exercise represents a powerful tool for reducing the effects of aging and promoting optimal health,” said Lindberg. “Not only does it enhance cardiovascular fitness and muscular strength, but it also exerts profound effects on cellular health and longevity.”

Lindberg suggests that intense exercise may help to mitigate age-related declines in cognitive function, metabolic health, and physical performance. By challenging the body with high-intensity workouts, individuals can activate cellular pathways associated with youthfulness and vitality, slowing down the aging process and promoting overall well-being.

That’s why Lindberg emphasizes the importance of incorporating intense exercise into the fitness routine, regardless of age or fitness level. Whether through sprinting, weightlifting, or high-intensity interval training (HIIT), engaging in vigorous physical activity can help slow the process of aging and enable individuals to lead longer, healthier lives.

“It’s clear that intense exercise holds immense promise as a natural and accessible strategy for promoting longevity and resilience at any age,” said Lindberg. “By embracing the transformative power of vigorous physical activity, people can unlock the secrets to a longer, healthier and more fulfilling life.”

Lindberg explores the benefits of physical activity in his latest book Lifelong, which is now available on Amazon and on Audible. For more information, visit LifelongLabs.com.

About Lifelong Labs

Lifelong Labs is a wellness, longevity and leadership brand which provide science-based information and programs on fasting, cold exposure, exercise, nutrition, hormesis, sleep, mental wellness, leadership, career, and more. The company, launched in 2023 by Entrepreneur Greg Lindberg, works with trusted health and wellness experts to provide guidance that is science-based, safe, effective and attainable. The brand connects with audiences through its website, newsletters, subscription-based programs and social media platforms. To learn more, visit LifelongLabs.com.

About Greg Lindberg

Greg Lindberg is a successful entrepreneur, philanthropist and author. To learn more visit http://www.greglindberg.com or GregLindbergStory.com. Over the course of his career, he has acquired and transformed more than 100 companies that were either failing or underperforming, each time finding and empowering great talent — people with the same commitment to hard work, learning, entrepreneurship, and a roll-up-your-sleeves attitude. Today, this group of companies known as Global Growth is worth billions of dollars. His experiences as a leader and related challenges have inspired him to empower people to achieve optimal success through wellness, longevity and leadership. Lindberg also has authored three books: Failing Early & Failing Often: How to Turn Your Adversity into Advantage and 633 Days Inside: Lessons on Life and Leadership: LIFELONG: Quantum Biology, Anti-Aging Science and the Cutting-Edge Program That Will Transform Your Body and Mind. All of his books are available on Amazon. See: https://633days.com/ and see: https://lifelonglabs.com/. In 2020, he founded Interrogating Justice, a non-profit organization whose mission is to bring awareness and help advance solutions that hold corrupt government actors accountable, ensure fairness in sentencing, support reentry, and provide access to justice for all. To learn more visit: https://interrogatingjustice.org/

Originally published on LifelongLabs.com

VIDEO: https://youtu.be/1iyGgx-wB1Y?si=xO9T_uF1737fm6Um

Lifelong Labs’ Founder and Wellness Advocate Greg Lindberg unravels in his book Lifelong the mysteries of brain health through an exploration of the Neuroscience of Brain-Derived Neurotrophic Factor (BDNF). As part of his commitment to optimal health and wellness, Lindberg explores the intricate functions of BDNF and its impact on human health, mind and body. Watch Video Here.

BDNF, a protein vital for the growth and maintenance of neurons in the brain, plays a crucial role in maintaining the health, function and resilience of the brain. This protein is essential for the growth, development, and survival of neurons, the cells responsible for transmitting information throughout the brain and nervous system.

“We believe that a deeper understanding of the neuroscience of BDNF has the potential to revolutionize how we approach brain health and cognitive enhancement,” said Lindberg. “By understanding the science of BDNF, we can optimize brain function and lead healthier, more fulfilling lives.”

BDNF helps promote the growth, survival, and function of neurons in the brain. Research has shown that higher levels of BDNF are associated with improved cognitive function, enhanced mood, and overall brain health.

“BDNF is the life giver for our brain and the entire nervous system,” said Lindberg. “BDNF leads to mitochondrial biogenesis of the nervous system cells, and the nervous system cells repair themselves. BDNF repairs your neurons and allows the formation of new brain cells. The more brain cells you have the more processing power you have.”

BDNF is a critical factor for maintaining optimal health, both mentally and physically. By supporting brain function, regulating mood, and influencing physiological processes, BDNF plays a central role in promoting overall health, resilience, and longevity.

Lindberg explores in detail the science of BDNF in his latest book Lifelong, which is now available on Amazon and on Audible. For more information, visit LifelongLabs.com.

About Lifelong Labs

Lifelong Labs is a wellness, longevity and leadership brand which provide science-based information and programs on fasting, cold exposure, exercise, nutrition, hormesis, sleep, mental wellness, leadership, career, and more. The company, launched in 2023 by Entrepreneur Greg Lindberg, works with trusted health and wellness experts to provide guidance that is science-based, safe, effective and attainable. The brand connects with audiences through its website, newsletters, subscription-based programs and social media platforms. To learn more, visit LifelongLabs.com.

About Greg Lindberg

Greg Lindberg is a successful entrepreneur, philanthropist and author. To learn more visit http://www.greglindberg.com or GregLindbergStory.com. Over the course of his career, he has acquired and transformed more than 100 companies that were either failing or underperforming, each time finding and empowering great talent — people with the same commitment to hard work, learning, entrepreneurship, and a roll-up-your-sleeves attitude. Today, this group of companies known as Global Growth is worth billions of dollars. His experiences as a leader and related challenges have inspired him to empower people to achieve optimal success through wellness, longevity and leadership. Lindberg also has authored three books: Failing Early & Failing Often: How to Turn Your Adversity into Advantage and 633 Days Inside: Lessons on Life and Leadership: LIFELONG: Quantum Biology, Anti-Aging Science and the Cutting-Edge Program That Will Transform Your Body and Mind. All of his books are available on Amazon. See: https://633days.com/ and see: https://lifelonglabs.com/. In 2020, he founded Interrogating Justice, a non-profit organization whose mission is to bring awareness and help advance solutions that hold corrupt government actors accountable, ensure fairness in sentencing, support reentry, and provide access to justice for all. To learn more visit: https://interrogatingjustice.org/

Press release originally posted on LifelongLabs.com.

WATCH VIDEO HERE

Lifelong Labs’ Greg Lindberg, a seasoned and successful entrepreneur, has embraced a leadership approach that empowers team members to foster growth and garner success. Recognized for his outstanding contributions to the industry, Lindberg shared strategies that can help inspire teams to unlock their ultimate potential and achieve greater success.

For decades, Lindberg has established a culture of trust across his organizations, creating an environment where teams feel empowered to embrace their ideas and showcase their skills. Lindberg said maintaining open communication channels is crucial to ensure transparency and encourage collaboration and idea-sharing.

“I always encourage team members to take initiative and ownership of their projects,” said Lindberg. “I believe in providing everyone the autonomy they need for creative thinking and innovation to flourish and succeed in their respective positions.”

Lindberg also recognizes the importance of ongoing development and continuous learning. He recommends providing resources and opportunities for team members to enhance their skills and stay abreast of industry trends. This strategy can set clear and achievable goals and provide them with a roadmap for success.

“It’s really important to create a learning environment for team members,” said Lindberg. “You can encourage your team members to engage in mentorship and networking opportunities. Getting involved can provide them new insights, build new skillsets, and help navigate different career paths.”

In the face of challenges and changes across the business landscape, Lindberg recommends creating adaptability and resilience within organizations. It’s important to inspire teams to approach challenges as opportunities for growth and learning.

“Challenge is what leads to progress,” said Lindberg. “Every difficulty presents an opportunity for learning and growth. Our brains thrive and survive during challenges, and that’s when we have an opportunity to get stronger and better. There is no progress in peace and comfort.”

Lindberg shares leadership recommendations in his latest book Lifelong, which is now available on Amazon. To learn more, visit LifelongLabs.com.

About Greg Lindberg

Greg Lindberg is a successful entrepreneur, philanthropist and author. To learn more visit http://www.greglindberg.com or GregLindbergStory.com. Over the course of his career, he has acquired and transformed more than 100 companies that were either failing or underperforming, each time finding and empowering great talent — people with the same commitment to hard work, learning, entrepreneurship, and a roll-up-your-sleeves attitude. Today, this group of companies known as Global Growth is worth billions of dollars. His experiences as a leader and related challenges have inspired him to empower people to achieve optimal success through wellness, longevity and leadership. Lindberg also has authored three books: Failing Early & Failing Often: How to Turn Your Adversity into Advantage and 633 Days Inside: Lessons on Life and Leadership: LIFELONG: Quantum Biology, Anti-Aging Science and the Cutting-Edge Program That Will Transform Your Body and Mind. All of his books are available on Amazon. See: https://633days.com/ and see: https://lifelonglabs.com/. In 2020, he founded Interrogating Justice, a non-profit organization whose mission is to bring awareness and help advance solutions that hold corrupt government actors accountable, ensure fairness in sentencing, support reentry, and provide access to justice for all. To learn more visit: https://interrogatingjustice.org/

About Lifelong Labs

Lifelong Labs is a wellness, longevity and leadership brand which provide science-based information and programs on fasting, cold exposure, exercise, nutrition, hormesis, sleep, mental wellness, leadership, career, and more. The company, launched in 2023 by Entrepreneur Greg Lindberg, works with trusted health and wellness experts to provide guidance that is science-based, safe, effective and attainable. The brand connects with audiences through its website, newsletters, subscription-based programs and social media platforms. To learn more, visit LifelongLabs.com.

Press release originally published on https://lifelonglabs.com/2024/03/14/entrepreneur-greg-lindberg-shares-tips-for-leaders-that-champion-team-growth-and-success/

Greg Lindberg Reveals His Secrets of Curing Aging Via Quantum Entanglement In His New Book 633 Days Inside

Lindberg postulates a new Law of Thermodynamics: “Entropy is nothing more than missing information”

Entrepreneur, philanthropist and author Greg Lindberg published his second book in 2022 entitled “633 Days Inside: Lessons on Life and Leadership,” which explored the time he served at Federal Prison Camp Montgomery in Alabama. In a recent announcement about his new book, Lindberg also discusses the effects of quantum biology on DNA replication and the effects of fasting on the aging process.

In his new book, Lindberg says that one of the most profound medical journal articles that he read while in prison was on mitochondrial biogenesis and the power of fasting. The article is “Thermodynamics and Inflammation: Insights into Quantum Biology and Aging” by Nunn, Guy, and Bell, published February 3, 2022, in the journal Quantum Reports.

Lindberg says that the implications of Nunn et al.’s work, combined with the implications of his own research, are profound:

· Billions of your cells replicate every day and this process requires quantum entanglement. Some physicists believe that quantum entanglement is driven by spontaneous fluctuating wormholes in space-time. Lindberg says that it’s entirely possible that for your DNA to replicate accurately, information must travel via wormholes in space-time. In other words, to stop aging by preventing errors in your DNA replication your body must maintain a state of quantum coherence which allows quantum entangled electrons to receive information via wormholes. Lindberg says he has published a list of research articles on this and other longevity topics at https://greglindbergresearch.com/

· The second law of thermodynamics, which states that an increase in the combined entropy of a system is irreversible, is wrong says Lindberg. “The second law of thermodynamics fails to account for the fact that entropy is nothing more that missing information,” says Lindberg. Lindberg postulates a new law of thermodynamics, stating that “With sufficient information, entropy leads to syntropy.” DNA replication is an example of this, Lindberg says. Lindberg says that the information to drive syntropy via the replication of new DNA may be supplied via spontaneous wormholes in space-time. This may be the key to curing aging, Lindberg says, noting that with sufficient information your DNA will replicate accurately every time, and the body will not age. Even your telomeres are lengthened in this process per recent studies, Lindberg says. “Aging is nothing more than missing information,” says Lindberg.

· The information required to drive syntropy — and the quantum coherence required to maintain quantum entanglement via spontaneous wormholes in space-time — is driven by prolonged fasting, Lindberg says. “After 4 or 5 days of fasting, your mitochondrial electron transport chain (ETC) ramps up in volume 20x, which massively increases the voltage generated on the ETC to around 600 million volts,” Lindberg says. This extraordinarily high energy of the “super excited” quantum wave function allows the mitochondria to maintain the quantum coherence and quantum entanglement required to receive information via wormholes in space-time. This in turn allows your DNA to replicate accurately and prevents your cells from aging, Lindberg says.

· All of this means one thing, says Lindberg: “Only eat on the weekends and during the week your body will repair itself by ramping up quantum coherence and quantum entanglement that in turn will drive the information required to maintain the integrity of your DNA. With sufficient information your telomeres will lengthen, and your DNA will replicate accurately, and you will not age,” says Lindberg.

Mr. Lindberg was freed from prison last year after the U.S. Fourth Circuit of Appeals reversed his wrongful conviction for bribery. He spent 633 days in custody before the appellate court intervened.

Read this article for more information about the release and to read an excerpt from the book.

“633 Days Inside: Lessons on Life and Leadership,” describing his time at Federal Prison Camp Montgomery can be downloaded from his website http://www.greglindberg.com or purchased on Amazon.

For entrepreneur and philanthropist Greg Lindberg, the year 2022 was one of the most important of his life. The U.S. Fourth Circuit of Appeals reversed his wrongful conviction for bribery and he was released from a federal prison camp after two years in custody. Mr. Lindberg documented his time in custody by publishing his second book, “ 633 Days Inside: Lessons on Life and Leadership,” which explored the time he served at Federal Prison Camp Montgomery in Alabama.

The picture on the left is Greg Lindberg the day he checked into prison, the picture on the right is Greg Lindberg 12 days after release from prison. No photoshop.

In his new book, Mr. Lindberg described how shocking his body with changes in diet, sleep and exercise reversed the aging process, transformed his health and helped him not only survive, but thrive, while serving time for a wrongful conviction.

While at the prison camp, Mr. Lindberg discovered the benefits of hormesis, which is the adaptive response of human cells to moderate and usually intermittent stress. For Mr. Lindberg, this meant long periods of fasting, freezing cold showers, extraordinary physical exertion and rigorous mental challenges. Mr. Lindberg said his gray hair turned red again, his memory improved, he added muscle and stamina.

“My 633-day stay in a federal prison was the single most positive transformational event of my life. … I would not trade my prison experience for anything,” Mr. Lindberg wrote. “Yes, I sorely missed my family and friends. But the experience was a necessary part of my character development and a necessary part of my life plan.”

While Mr. Lindberg is grateful to be free, he understands the appellate process took almost two years and millions of dollars. Very few people have the ability to pay for a legal defense, something Mr. Lindberg learned firsthand while interacting with inmates in Montgomery.

“ 633 Days Inside: Lessons on Life and Leadership,” describing his time at Federal Prison Camp Montgomery can be downloaded at http://www.greglindberg.com or purchased on Amazon and Barnes and Noble.

About Greg Lindberg. Greg Lindberg is an entrepreneur, a leadership coach, an author, and a father. Over the course of his career, he has acquired and transformed more than 100 companies that were either failing or underperforming, each time finding and empowering great talent-people with the same commitment to hard work, learning, entrepreneurship, and a roll-up-your-sleeves attitude. Today, these companies are worth billions of dollars and employ 7,500 people. In 2020, he founded Interrogating Justice, a non-profit organization whose mission is to bring awareness and help advance solutions that hold corrupt government actors accountable, ensure fairness in sentencing, support reentry, and provide access to justice for all. To learn more visit: https://interrogatingjustice.org/

SOURCE Greg Lindberg

Originally published at https://www.prnewswire.com.

“Your future and freedom depend on your ability to conquer fear.” — Greg Lindberg

Greg Lindberg had been through some trying times, but nothing could have prepared the innovative businessman for his most trying battle. Convicted of crimes in a case that was later overturned, facing a lengthy prison sentence, Lindberg could either give up, run away, or fight it with everything in his power. He chose the latter, and he won.

Now, no longer incarcerated, he’s determined to share his top five survival tips with the world.

In choosing to fight, Lindberg not only vindicated himself and had his sentence overturned, he also wrote his latest book. Part autobiography and part motivational guide, it documents his stay in prison, the lessons he learned, and how anyone can benefit from the principles that got him through his difficult situation.

In Chapter 14 of 633 Days Inside: Lessons on Life and Leadership, Greg Lindberg shares five secrets to overcoming your most difficult times and never giving up.

1. Love Yourself

Lindberg was born and raised in San Mateo, California, the youngest of five. Even though his parents weren’t wealthy, they worked hard to provide for their children. Because of this, Greg was the first person in his generation to attend college. And not just any college — he went to the prestigious Yale University.

Well aware that many of his fellow inmates didn’t have the supportive background he did, Lindberg quietly learned important lessons about people he met in prison.

In 633 Days Inside, he wrote: “In prison, you encounter people who had the unfortunate accident of birth to be born in an unloving and hostile environment. This negative energy at a very early age instilled self-doubt and a lack of self-esteem.

“In the class I taught for my fellow inmates, I emphasized the mantra, ‘I love myself.’ Self-appreciation and self-esteem are the keys to not tolerating a life you don’t want to live. Self-love is the key to demanding what you think you are worth in life. If you feel you are nothing, life will give you nothing.”

Lindberg encouraged the men he met “inside” to have faith in themselves and explore parts of their subconscious that might be holding them back.

“It’s likely that, at some point, someone put a thought into your subconscious that you weren’t good enough or weren’t worth loving,” he told them. “Surface that subconscious belief and relentlessly rewrite it with a new belief: ‘I am worthy, I am loved.’”

2. Appreciate the Small Things

Most adults don’t consider a common PB&J sandwich a delicacy. But Lindberg’s perception — and appreciation — changed during his incarceration.

As a 21-year-old Yale student, Lindberg was shocked at the quality of a medical newsletter he read. Ultimately, he decided to start his own business after researching and making mistakes along the way.

It wasn’t long before his own weekly newsletter, Eli’s Home Care Week, gained a respected reputation as a medical media resource. Eventually, Eli’s Home Care Week became the company Eli Research, then Global Growth, from which Lindberg’s billion-dollar fortune, fame, and success ultimately came.

Running a global company is a far different environment than taking care of yourself in prison, but Lindberg learned to adjust. And he got into fasting.

“Prison teaches you to value the small things,” he wrote. “When I broke my fasts, I loved to eat peanut butter and jelly sandwiches.” Lindberg recalled that those simple sandwiches were as delicious as a meal at a Michelin-starred restaurant — and he’s held tight to the realization that even the slightest appreciation for the simplest things is life-enhancing.

3. Set Aside Time for Reflection

Greg Lindberg isn’t the first to discover the benefits of meditation, prayer, and solitary contemplation, but he’s determined to use his personal resource to alert more individuals to the power of the discipline he adopted while incarcerated.

He had plenty of time to think after he was convicted of bribery and conspiracy to commit wire fraud in 2020. A federal appeals court overturned Lindberg’s conviction in 2022; the case will be retried in 2023.

“One of the things prison taught me was how vital setting aside time for reflection is. In the world outside of prison, you are bombarded with electronic messages constantly,” he wrote. “Each of these triggers a brief emotional response as the first response to all stimuli: fight or flight.

“Once your brain understands this new piece of information is not a threat, it relaxes, and your cerebellum takes over. But, unfortunately, constant stimulus from further information in the new electronic age puts us into an ongoing ‘fight or flight’ mode, which burns out our adrenal glands and causes health problems.”

4. Nurture Growth

“I loved seeing my fellow prisoners excited about starting a business. But, unfortunately, most of them had to fight for everything in life and were never given any inspiration or positive feedback that they could succeed in business,” he wrote.

“Many were born into families where drug use was common and turned to the drug trade. I saw an enormous amount of talent in my fellow inmates for business success — what is missing in many of them is the encouragement and someone to simply say, ’I believe in you.’ Sadly, many of them never had anyone who believed in them. It brings tears to my eyes just thinking about it.”

5. Welcome Pain

Lindberg wrote: “Many of us have heard of PTSD (post-traumatic stress disorder). However, less well-known is post-traumatic growth or PTG. Developed by psychologists Richard Tedeschi, Ph.D., and Lawrence Calhoun, Ph.D., in the mid-1990s, PTG is the understanding that people who endure a psychological struggle following adversity often experience positive growth afterward.

“PTG is different than ‘resilience.’ Resilient people rarely experience PTG. People who struggle to bounce back often grow the most after a traumatic experience. Tedeschi and Calhoun developed a “Post-Traumatic Growth Inventory” which measures growth:

• Greater appreciation of life
• Greater appreciation and strengthening of close relationships
• Increased compassion and altruism.”

Greg Lindberg is living proof that all five of these secrets can not only turn any negative situation around, but also turn every adversity into an excellent opportunity for self-improvement.

Related Articles

• Conviction Overturned, Greg Lindberg Offers Insight in His New Book
• Greg Lindberg Releases New Book on Overcoming Adversity

In Chapter 13 of Greg Lindberg’s remarkable autobiography, 633 Days Inside: Lessons on Life and Leadership, the entrepreneurial businessman goes into a little more detail regarding his very public trial and subsequent incarceration.

He calls the chapter “My Most Public Failure,” but if you know anything about Greg Lindberg, failure, hardship, and adversity are his most potent weapons — and teachers.

Lindberg wrote: “Turning adversity into advantage does not require a formal education. It does not require a particular background or heritage. It does not require any particular talent or skill. It does not require connections, lots of friends, or even any current opportunities.

“Turning adversity into advantage only requires your undying faith and commitment to yourself that you can, and will, turn your adversity into an advantage or that you will die trying. Without the commitment to achieve this advantage or die trying, you might not get there.”

One of the most interesting takes from this chapter, and perhaps one of the choice moments in the entire book, is what Lindberg believes was a personal weak point leading to his conviction.

Personality Charts

Greg Lindberg, who founded Global Growth, explained that he asks all his employees to complete personality charts — and he does not exclude himself. His personality chart reveals that he’s low on social interaction, has a high preference for autonomy, and has a very high detail orientation.

Lindberg added that detail orientation at a very high level can become paranoia. He shared how he jots everything down and uses checks, cross-checks, and spreadsheets for everything he does.

This is, of course, vital for a person in his position, and is understandable.

The low social aspect of the personality chart is the most exciting part of this story. In Lindberg’s own words:

“With a low social preference (and thus low social ability), I often miss important cues from social interactions and tend to take statements by other people at their analytical face value rather than understanding the social implications of the conversation.

“Perhaps subconsciously feeling this social weakness early on, I hired Bridgett Hurley as a ‘master of all things people related’ in the late 1990s. She has been instrumental in building the people’s side of Global Growth with a social awareness and people-related talent far exceeding anything I’ve been able to develop.”

How Greg Lindberg Ended Up in Prison

In Chapter 13 of 633 Days Inside, Lindberg opens up to his readers about how he ended up as the target of a federal bribery investigation.

Lindberg explained. “In 2016, I became politically active during the 2016 general election for North Carolina’s commissioner of insurance. I exercised my First Amendment right to support former Commissioner Wayne Goodwin’s campaign. Unfortunately, this ultimately set off a series of unfortunate events that [led] to my indictment, conviction, and imprisonment.

“In March of 2018, the North Carolina commissioner of insurance sent me an email stating that I was doing ‘an outstanding job’ answering ‘hardball questions’ from insurance regulators. Being somewhat socially (and thus politically) naive, I took this statement at face value.”

Lindberg’s favored candidate lost out in the next election. When Lindberg met with the new commissioner, he insisted that ‘Everything we do must be fully compliant with North Carolina law.’ But that wasn’t what the insurance commissioner wanted.

“Had Bridgett Hurley, who has worked with me from the beginning, been a part of the meetings with the North Carolina insurance commissioner, she would have immediately realized, as she often does, that ‘something is off’ about how the North Carolina insurance commissioner was behaving. I didn’t see the snake in the grass, and she would have.”

Lindberg stated that he learned a lesson — the hard way.

“Surround yourself with people who excel at your areas of weakness,” he wrote. “In the early years, Bridgett and I sometimes clashed because we are very different people. But unless you welcome differing views, you will not make the right decisions. Conformity and homogeneity on a team are a recipe for failure. Given my low social orientation and my low level of social and political awareness, I never suspected that the North Carolina insurance commissioner was lying to me.”

“I never suspected that he was lying to me in his conversations with me to set me up and execute his entrapment scheme. “

Lessons Learned

While his book is full of lessons on life and, most importantly, lessons learned from adversity and failure, Greg Lindberg writes a particularly poignant piece in Chapter 13. He explains that not only has he and his company overcome the trials and tribulations, they’ve improved because of them.

“Throughout this battle, I learned what extraordinary strength our business philosophy brings to our group of companies, because our companies deliver quarter after quarter of record results. Amid the worst legal battles we have ever seen, and amid the worst economic environment in decades, our group of companies produced record results.”

More Information

• Global Growth Comments on Liquidation of Greg Lindberg’s North Carolina Insurers
• Numerous Facts Omitted From Recent Wall Street Journal Article On Greg Lindberg’s North Carolina Insurance Companies

In Chapter 12 of his autobiography about his time in prison, Lindberg speaks openly about the failure and challenges he experienced.

The book, titled 633 Days Inside: Lessons on Life and Leadership, is a tell-all recounting of his prison time, including all the gory details and some incredible insights into the benefits he’s taken from his time behind bars. It’s also a personal growth story that has a little something inspirational for everyone.

Lindberg writes, “Fail early and fail often. Failing late can be disastrous.”

Greg Lindberg’s Working-Class Upbringing

Greg Lindberg’s grandparents were plumbers and auto mechanics, and his parents taught him the importance of hard work and discipline.

Lindberg fondly recalls his grandfather’s ledger book, in which he recorded each penny of income and expense. He earned 8 cents an hour. His father, who never took a day off while Lindberg was growing up, also left a lasting impression on him.

Lindberg was the youngest of five children, and there wasn’t much in terms of treats and spoils. There was always food on the table and a roof over their head, though. Greg Lindberg learned early on that hard work and perseverance can help them overcome hardships or failure.

Entrepreneurial Beginnings

In Chapter 12, Lindberg sheds light on how he created and grew his business.

“I started a business in 1991 with $5,000. I was an undergrad at Yale at the time and saw an unmet need in the home care market for regulatory compliance information, and launched a home care newsletter.

“By 1998, my business consisted of 12 people working out of one room full of folding tables and computers. We were struggling to meet payroll and pay our printing bill. During the 1990s, we built products in the health care space and started looking at acquisitions.

“My first acquisition was for $17,000 in the travel ticketing space just before it was disintermediated. That first failed acquisition taught the group a lot about how not to acquire companies.”

Failure and Adversity

When Lindberg’s company faced adversity in 1998, he was able to overcome it. Over half of home care agencies’ customers left in less than six months because of changes in regulations. The company learned from this and figured out how to remain disciplined in cutting costs as revenues declined.

Later that year, Lindberg’s company faced an even more significant setback.

“My business almost died in 1998, and we were able to diversify our revenue streams and rebuild cash flow,” he writes. “By 2002, we were able to close a ‘stretch’ acquisition for $8 million, which gave us a foothold in the medical coding space.”

Onward and Upward

Despite these setbacks and others he details in 633 Days Inside, Lindberg continued an impressive growth trajectory. He also overcame a potentially life-threatening health crisis.

“In 2006, we acquired a health care business with $4.8 million in EBITDA [earnings before interest, taxes, depreciation, and amortization]. We put into place new management and implemented our core values using lessons from several prior turnarounds,” Lindberg writes.

“We then launched over a dozen product lines. Fourteen years later, that business has multiplied its customer base and has an EBITDA of more than $74 million.

“In 2007, we opened our first offshore office in Faridabad, India. It became a center for excellence in software development, finance, and leadership. It allowed us to buy companies under stress, cut costs, and invest in development at the same time. Today, we have more than 1,800 employees in India.

“In 2009, I survived a brain tumor. I was, fortunately, able to return to work within a few days after the successful surgery.”

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• https://thebossmagazine.com/633-days-inside-lessons-on-life-and-leadership/
• https://www.tycoonstory.com/entrepreneur/greg-lindberg-releases-new-book-on-overcoming-adversity/
• https://gritdaily.com/greg-lindberg-launches-youtube-channel-to-share-lessons-learned-during-wrongful-imprisonment/
• https://www.prnewswire.com/news-releases/greg-lindberg-announces-sale-of-his-north-carolina-insurers-for-307-million-301694230.html
• https://www.prnewswire.com/news-releases/attorneys-for-greg-lindberg-file-motion-to-dismiss-sec-lawsuit-say-complaint-is-flawed-and-fails-to-allege-fraud-301671165.html

Greg Lindberg’s story is the embodiment of the American dream. Growing up as the youngest in a middle-class family, he was a first-generation university graduate. Always a critical thinker, he started on his pathway to success by questioning the quality of a medical newsletter he came across while at university, which inspired him to create a better one.

In Chapter 11 of his new autobiography, 633 Days Inside: Lessons on Life and Leadership, Lindberg discusses some of the influential great thinkers who inspired him, particularly regarding their attitude to adversity and failure.

Greg Lindberg’s Approach to Adversity

As the father of analytical psychology, Swiss psychoanalyst and psychiatrist Carl Jung had an impact on multiple sectors — including psychiatry, philosophy, anthropology, and religious studies — endures to this day.

Lindberg wrote: “As Carl Jung said, ‘Until you make the unconscious conscious, it will direct your life, and you will call it fate.’ Are you prepared to get out of your comfort zone and examine what unconscious beliefs are driving you to a fate that you might neither want nor deserve? Are you ready to embark on a path of self-awareness, of making the unconscious conscious, and to form new thoughts, actions, habits, and a new character? These are critical steps toward turning adversity into advantage — and they must come first. You can’t skip right to the end.”

In 2020, Greg was convicted of bribery. Sentenced to Federal Prison Camp (FPC) Montgomery, he served almost two years before having his sentence overturned. But during this hardship, and what many saw as “failure,” Lindberg not only persevered, he thrived.

He taught business and entrepreneurship classes to fellow inmates. He diligently performed the most menial of tasks. He discovered fasting and began reprogramming his body and mind. He became extremely fit. And, of course, he wrote an inspirational guide to overcoming difficulties and using it to one’s advantage.

So who were the great thinkers who influenced Lindberg? Well, as a prolific reader and researcher, the list is long — but here are four great thinkers who have helped mold Greg Lindberg’s attitude toward adversity and failure.

Plato

In the classical Greek philosopher’s “Allegory of the Cave,” prisoners are chained from birth to the wall of a cave and are unable to look at anything else. A fire is burning behind them. People and objects moving behind the fire cast shadows on the wall. For the prisoners, that’s their reality.

A prisoner escaping from the cave and entering the sunlight (or truth) is dazzled and confused until he realizes this is reality. But unfortunately, after he returns inside to tell his fellow prisoners what he learned, he’s blinded in the darkness, and they murder him, preferring the comfort of their known shadows to stories of a world of 3D and sunlight.

“Are you prepared to separate perception, ego, bias, and intellect from your view of reality?” asked Lindberg. “Or are you entranced by the shadows of your mind? This is, perhaps, the most important step in turning adversity into an advantage. Those who successfully turn adversity into an advantage force themselves to confront reality — however isolating it might be.”

Thomas Edison

Thomas Edison needs no introduction. But many don’t know that one of America’s greatest inventors and businesspeople only spent a few weeks in a formal educational setting. Edison was a sickly child. When he finally got to school, his teacher pronounced him “difficult.”

Edison’s mother, an accomplished teacher, took him out of school and taught him from home. It was the perfect education for this curious, energetic child. He developed a love and ability for independent learning that would propel him through life.

“Edison also had a great gift of learning from experience,” admired Lindberg. “As he famously believed, ‘Most people miss opportunity because it is dressed in overalls and looks like work.’ By 22, he had sold his first invention and earned enough money to devote himself to discovering needs and creating solutions. It is an unthinkable education for so many of us now, but we can see the lessons of perseverance, inquiry, experimentation, and innovation that Edison learned on the road.

Susan Scott

Entrepreneur, CEO, and author Susan Scott is another one of Lindberg’s aspirational heroes.

“The process starts with what Susan Scott calls ‘interrogating reality,’” Lindberg wrote. ”She describes this as a ‘fierce conversation … one in which we come out from behind ourselves into the conversation and make it real.’ Fundamentally, seeking objective truth is about not being afraid of what you uncover.”

Lindberg shared Scott’s three “stages of ‘interrogating reality.’” First, identify the issue and proposed solutions.” Next, “Check to see that everyone understands, and finally, check for agreement. ‘Be sure you get everyone’s input and resist the temptation to defend your idea,’” she says. “‘Real thinking occurs only when everyone is engaged in exploring differing viewpoints.’

Steve Jobs

“Steve Jobs is another example,” notes Lindberg. “Jobs dropped out in his first semester at Reed College without telling his parents. He attended classes — famously, Robert Palladino’s calligraphy class — slept on the floor in friends’ dorm rooms, got money from returning Coke bottles and ate for free at the Hare Krishna temple. Formally, not a lot was going on. But, informally, Jobs was learning about electronics besides his father, a machinist, making personal connections that would found Apple, exploring ways of thinking, learning about digital technology and finding out what products sell.”

One thing’s for sure: Greg Lindberg’s journey is inspirational to many and a reminder that all of us are only ever standing on the shoulders of giants.

The latest news

• Greg Lindberg Examines Overcoming Adversity in 633 Days Inside
• Greg Lindberg Releases New Book on Overcoming Adversity
• Greg Lindberg Launches YouTube Channel To Share Lessons Learned During Wrongful Imprisonment
• Greg Lindberg’s 15-Minute Testimonies Designed To Help Prisoners

Greg Lindberg has been through a lot to get to where he is today. And most of it, especially in recent times, has not been easy. But through the hardship, the pain, and the failure, he’s learned more, grown, and ultimately become a stronger and better man.

He speaks of failure as a friend, as a mentor, and as something essential to and inextricable from success. And history proves him correct. In the 10th chapter of his fascinating and inspirational prison autobiography/leadership guide 633 Days Inside: Lessons on Life and Leadership, Lindberg discusses the historical perspective on failure and its importance.

He wrote: “We honor stories of heroic perseverance: Thomas Edison and his 10,000 attempts to find the filament that could burn inside a light bulb; Dyson’s 5,126 attempts to make a bagless vacuum cleaner; and Helen Keller’s determination to communicate, despite being deaf and blind. Steve Jobs was fired from Apple before he returned, making it the $2 trillion tech giant it is today.”

Self-Made Success

As someone who built his empire from the ground up and has been in the company of entrepreneurs and self-starters for most of his life, Lindberg knows a thing or two about failure.

Born in 1970, Greg Lindberg grew up in San Mateo, California. As the youngest of five children, he grew up in a large family. While his family wasn’t wealthy, his parents worked hard to provide for them. As a result, Lindberg was the first member of his generation to attend university.

As a 21-year-old Yale student, Lindberg read a medical newsletter and was shocked at the lack of quality in the writing and production. Ultimately, he decided to start his own business after researching and making some errors.

His weekly medical newsletter, “Eli’s Home Care Week,” quickly became a highly-rated medical media resource. Over time, “Eli’s Home Care Week” developed into Eli Research, which became Global Growth. This was ultimately Lindberg’s claim to fame, success, and a billion-dollar fortune.

But even as he was succeeding beyond his wildest dreams, Lindberg couldn’t imagine the massive fall he would take — one he says taught him more than he could ever have anticipated.

He wrote in 633 Days Inside: “We can only succeed if we embrace failure as our ally, as a badge of pride. We have to honor the effort, the struggle, and not the result. We need to seek failure early. Not as a risk, not as a setback, but as a moment of learning that offers us the momentum to propel us forward. When you fail early and often, you avoid catastrophic failure later.

“The true innovators in our world — people such as Steve Jobs, Elon Musk, Patricia Bath, and Temple Grandin — place no value on the judgment of others. They succeed because failure isn’t shameful for them. It isn’t humiliation. It’s just a lesson learned.”

Rigid Societies (and People) Are Not Innovative

Greg Lindberg’s life came crashing down in 2020 when a jury found him guilty of bribery and conspiracy to commit wire fraud. During the case, Mike Causey, the commissioner of the North Carolina Department of Insurance, was a key figure.

The United States Court of Appeals for the Fourth Circuit vacated his convictions because his fifth and sixth amendment rights were violated. Nonetheless, the matter isn’t over: The case will be retried in 2023.

As a result, Lindberg spent almost two years in prison. His new book documents his experiences and feelings about his time behind bars, but perhaps most importantly, it speaks of his personal growth and ultimate redemption.

Lindberg believes that the more rigid, fearful, and unwavering a society, the less innovation it produces. In Chapter 10, he discusses how a fear of failure ultimately causes rigidity.

“The most rigid, top-down hierarchical societies, companies and cultures are the least innovative because they breed fear of failure and judgment,” he wrote. “It’s a cycle that’s hard to break. Rules become increasingly complex and convoluted as successive governments pass their laws and regulations on top of previous laws and regulations.

“Socialism, in all forms, including national socialism, Soviet socialism, Chinese communism and Cuban socialism, is based on this single idea of dominating individuals through fear of judgment and reprisal. Socialist societies ostracize and prosecute those who do not conform to maintain their centralized power structure.”

Poignant insights from a man who never has, nor ever will be, in a prison of his own making.

The latest news

• Greg Lindberg Examines Overcoming Adversity in 633 Days Inside
• Greg Lindberg Releases New Book on Overcoming Adversity
• Greg Lindberg Launches YouTube Channel To Share Lessons Learned During Wrongful Imprisonment
• Greg Lindberg’s 15-Minute Testimonies Designed To Help Prisoners