Ghislain GRIDEL - Business development director

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Experiences

At Transdev, the mobility company, I helped 80 subsidiaries to develop digital activities targeting BtoB and BtoC customers
Web & app projects management
PR, customer acquisition and retention, group partnerships management

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In the midst of PHV economic boom, I launched greentomatocars' eco-friendly PHV in France
P&L management, product localisation
Local team management : 10 people

In a context of online sports betting and poker markets deregulation, I drove bwin brand and marketing mix for France: 10M€ marketing budget / year
UX, and marketing levers monitoring : SEO, PPC, RTB, Afiliation, email, direct marketing, retargeting ...

In a context of ecommerce strong growth, I implemented BtoC conquest marketing plan for a retail marketplace: 10M€ marketing budget / year
Manage marketing channels : PPC, Affiliation, shopbots, portals, retargeting display - Develop monetization

I participated in the launch of the 1st online bank in France : web agencies management, reporting

French teaching to students in Vietnam during summer
French books collection and shipping
Care of Vietnamese teachers in France

Education

Graduate programme +Master in TEC Monterrey

French and common law degree + Erasmus at UCD in Ireland

Skills

Teams coordination
Requirements, briefing, specifications
Drupal 8 & Wordpress

Define marketing and communication strategies
PR, customer retention and retention
UX & CLTV

Major football and rugby clubs like PSG, OM, major federations like FFHB, WC organization, Lequipe, ..
Strategy and activation

Identify business opportunities
Negotiate new businesses

Salesforce, Business Object, Microstrategy, Google Analytics, Firebase, Mixpanel, SEMrush, Xiti, Omniture
KPIs & tracking

French - mother tongue
English - bilingual
Spanish - Fluent

Interests

EMEA, Latin America

Rugby referee
Triathlon, marathon, trail, ski touring