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Gaëlle Guesdon

Gaëlle Guesdon

Marketing and Communications

Marketing Communications
Social Media
International Experience
Bilingual French/English
Melbourne Australia (Victoria)
Employed Available
Ever since I was a marketing communications student at UC Berkeley Extension, I have been obsessed with MarCom and entrepreneurship.

I have applied my knowledge in four different countries in a various range of industries. (France, UK, US, Australia)
From fashion to transport, from small businesses to big international companies, I got a chance to gain a tremendous experience but also, witness what successful enterprises have in common no matter where they are located: They all invest in MarCom.

I have never stopped educating myself through readings and online tutorials.
When coming across a new marketing tool, I always try to see how my work and current company could benefit from it.

I am often described as being a people person. I like to connect, understand what one does, how and why. I strongly believe that there is a solution to every problem.

Currently working for Expedition Apparel
Resume created on DoYouBuzz

Marketing Communications Officer

Expedition Apparel
Since April 2016
  • Developing and implementing the annual marketing plan
  • Developing and implementing in-store or wholesale marketing activities
  • Coordinating brand image across all channels
  • Liaising with the media channels to create PR opportunities
  • Managing key sponsorships’day-to-day activities (ROI, events, photoshoots, press releases…)
  • Coordinating and producing all communications and promotional collaterals
  • Managing all online/off-line presence including social media presence, relationship with bloggers, online and TV advertising, event sponsoring, centre promotions…
  • Coordinating product photography process
  • Coordinating events and special projects
  • Managing launch of online store
  • Developed and implemented new social media plan
  • Planned campaigns and produced required content: emails, online ads, Facebook posts and competitions...
  • Responsible for web content: product reviews, Help Centre
  • Re-launched the product review videos
Learn more

Freelancer (Translation & Social Media Content)

mysocialmediabff.com
Since May 2013
Freelancer
Melbourne
Australia - Victoria
  • Translated English web content into French
  • Provided social media content for small and medium businesses
Learn more
Learn more

Marketing Certificate

UC Berkeley

2006
Specialised in Integrated Marketing Communications
Awarded with distinction

Licence

Université Paris XII - Val-de-Marne

2004 to 2005
Equivalent to a Bachelor degree
Specialised in Political Communications
  • France
  • United States
  • United Kingdom
  • Reunion Island, Czech Republic, Belgium, Italy, Mexico...
  • Hootsuite Certified
  • Strategy
  • Content
  • Advertising
  • Reporting
  • Event coordination
  • Writing and sending news releases and alerts
  • Public Relations
  • Newsletters
  • Blogs
  • VIP Visits
  • Alerts/ Edm