Gaëlle Guesdon
Marketing and Communications
Marketing Communications
Social Media
International Experience
Bilingual French/English
Melbourne Australia (Victoria)
Employed
Available
Ever since I was a marketing communications student at UC Berkeley Extension, I have been obsessed with MarCom and entrepreneurship.
I have applied my knowledge in four different countries in a various range of industries. (France, UK, US, Australia)
From fashion to transport, from small businesses to big international companies, I got a chance to gain a tremendous experience but also, witness what successful enterprises have in common no matter where they are located: They all invest in MarCom.
I have never stopped educating myself through readings and online tutorials.
When coming across a new marketing tool, I always try to see how my work and current company could benefit from it.
I am often described as being a people person. I like to connect, understand what one does, how and why. I strongly believe that there is a solution to every problem.
Currently working for Expedition Apparel
I have applied my knowledge in four different countries in a various range of industries. (France, UK, US, Australia)
From fashion to transport, from small businesses to big international companies, I got a chance to gain a tremendous experience but also, witness what successful enterprises have in common no matter where they are located: They all invest in MarCom.
I have never stopped educating myself through readings and online tutorials.
When coming across a new marketing tool, I always try to see how my work and current company could benefit from it.
I am often described as being a people person. I like to connect, understand what one does, how and why. I strongly believe that there is a solution to every problem.
Currently working for Expedition Apparel
Marketing Communications Officer
Expedition Apparel
Since April 2016
- Developing and implementing the annual marketing plan
- Developing and implementing in-store or wholesale marketing activities
- Coordinating brand image across all channels
- Liaising with the media channels to create PR opportunities
- Managing key sponsorships’day-to-day activities (ROI, events, photoshoots, press releases…)
- Coordinating and producing all communications and promotional collaterals
- Managing all online/off-line presence including social media presence, relationship with bloggers, online and TV advertising, event sponsoring, centre promotions…
- Coordinating product photography process
- Coordinating events and special projects
- Managing launch of online store
