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Gaëlle Guesdon

Gaëlle Guesdon

Marketing and Communications

Marketing Communications
Social Media
International Experience
Bilingual French/English
Melbourne Australia (Victoria)
Employed Available
Ever since I was a marketing communications student at UC Berkeley Extension, I have been obsessed with MarCom and entrepreneurship.

I have applied my knowledge in four different countries in a various range of industries. (France, UK, US, Australia)
From fashion to transport, from small businesses to big international companies, I got a chance to gain a tremendous experience but also, witness what successful enterprises have in common no matter where they are located: They all invest in MarCom.

I have never stopped educating myself through readings and online tutorials.
When coming across a new marketing tool, I always try to see how my work and current company could benefit from it.

I am often described as being a people person. I like to connect, understand what one does, how and why. I strongly believe that there is a solution to every problem.

Currently working for Expedition Apparel
Resume created on DoYouBuzz

Marketing Communications Officer

Expedition Apparel
Since April 2016
  • Developing and implementing the annual marketing plan
  • Developing and implementing in-store or wholesale marketing activities
  • Coordinating brand image across all channels
  • Liaising with the media channels to create PR opportunities
  • Managing key sponsorships’day-to-day activities (ROI, events, photoshoots, press releases…)
  • Coordinating and producing all communications and promotional collaterals
  • Managing all online/off-line presence including social media presence, relationship with bloggers, online and TV advertising, event sponsoring, centre promotions…
  • Coordinating product photography process
  • Coordinating events and special projects
  • Managing launch of online store
  • Developed and implemented new social media plan
  • Planned campaigns and produced required content: emails, online ads, Facebook posts and competitions...
  • Responsible for web content: product reviews, Help Centre
  • Re-launched the product review videos

Freelancer (Translation & Social Media Content)

mysocialmediabff.com
Since May 2013
Freelancer
Melbourne
Australia - Victoria
  • Translated English web content into French
  • Provided social media content for small and medium businesses
  • Advocate on behalf of the HootSuite brand
  • Amplify HootSuite messages to their existing networks
  • Provide feedback on thier product and regional insight
  • Create a stronger presence for HootSuite regionally through participation in events and online advocacy
Company website
  • Implemented and developed new communications plan
  • Produced communications materials
  • Introduced and managed enterprise social media platform (Yammer)
  • Implemented social media strategy
  • Responsible for tender proposals preparation and submission
  • Coordinated team projects (internet website, information system..)
  • Responsible for corporate training programmes
Company Description
business immigration consulting services
Company Description
Organization of former V.I.E (French people allowed to work abroad for a French company under specific terms and conditions)
Company website
  • Developed and strengthened relationships with journalists to ensure maximum press coverage
  • Coordinated and monitored crisis communication response
  • Implemented and promoted Agora, human resources initiative
  • Responsible for leading various corporate and community projects
  • Organized special one off events
Company Description
Channel Tunnel operator
  • Organized new boutique Grand-Opening
  • Responsible for public relations, sponsorships, events conception and customer communications
  • Recruited, trained, managed and motivated employees
  • Inventory buying, pricing and merchandising
  • Performed general sales duty
  • Assisted the Bella sales reps in presenting the brands to Sales Reps and end-users
  • Set-up, worked and attended trade-shows
  • Handled sales and emails inquiries, catalog requests and sample orders
Detailed Description
  • Trade-shows: PPAI Expo Vegas, ISS Long Beach, ASI Show Dallas, ISS Orlando, ISS Atlantic City
Company Description
Manufacturer of blank t-shirts for ladies sportswear
Company website