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Gabrielle Hjorth

Project Manager | Consultant

Professional Status
Consultant
Available
About Me
I am a hard working, dedicated and ambitious professional with vast credible experience and demonstrated career progression.

As a natural relationship builder, with a thorough understanding of the overall business and its areas, I am equipped with the vision and purpose to drive organisational change and improvements. I am flexible and able to adapt positively to any challenges that arise, and I am also comfortable at making sometimes difficult decisions and taking ownership of key issues.

As a Project Manager, my proactive approach has resulted in new ways of working with exhibition and fairs at Altia Group and developed new concept for brands such as Amarula, Jack Daniel's, True Colours and Aussie. Interests in and a mind set for strategy, brands, leadership, and business in general.

I am driven, open, service minded, have high set goals, excellent interpersonal skills and are always aiming for working for a company where the business and my personal goals can be fit as a puzzle to optimise each other’s capabilities to reach common objectives and achieve great results.
  • Responsible for the whole project life-cycle (initiation, planning, execution, monitoring, control and closure) for all consumer fairs for all different brands under Altia Group.
  • Responsible for administration such as costs, invoices, budgeting, pitching and follow ups, regarding other assigned projects within the organisation.
  • Developed and created the new concept for Jack Daniel's for consumer fairs.
  • Developed and designed a trendy and cost effective stand solution for all the brands in the wine portfolio.
  • Working closely with several departments within the organisation to optimise and change the work flow regarding the consumer fairs.
  • Implement strategic and innovtive plans to maximise brand potential and sales at fairs.
  • Supporting the True Colours Cava project from being only a product to become a brand.
  • Developed and created an on-trade concept for True Colours Cava.
  • Responsible for brand activations for True Colours Cava.
  • Dealing and negotiating with sponsorship requests.
  • Managing the work of consultants and agencies.
  • Been supporting the development of annual brand plans together with brand managers.
  • Strategically developed and implemented new ways of working together with associated companies.
  • Summarised data and results for attended consumer exhibitions.
  • Put relationship building to a new level with key associated companies and agencies.
  • Planned, organised, led and controlled different events.
  • Staffed, scheduled and managed event teams up to 20 people.
  • Created and built the website www.folkofolk.se/pavag
  • Tracked expenses and costs regarding all assigned events.
  • Planned and executed innovative customer experiences, both psychical and digital.
  • Been acting as the Project Manager for the project "folk o folk på väg".
  • Overall responsibilities on site at the different events.
  • Developed the new concept for Amarula Cream.
  • Recruited the new Brand Ambassador for Amarula Cream.
  • Administration, staffing support and coordination.
  • Accounting & Bookkeeping.
  • Building customer relationship with main customers and clients.
  • Social Media responsibilities.
  • Oversaw the business unsupervised for a part of the period.
  • Assistant Project Manager for the global final of the cocktail competition “Absolut Invite”.
  • Project Manager for Sandemans fair stand at the annual Bake- & Chocolate festival in Stockholm.
  • Associate event producer for several events for brands under Pernod Ricard as Jameson, Jacobs Creek, Fine Cocktails and Absolut Vodka.
  • Introduced Fine Cocktails at Pernod Ricard’s annual convention at Îles des Embiez.
  • Supported the brand home development in Paris for Fine Cocktails.
  • Recruited staff for two positions for the clients SABMiller and Kopparberg.
  • Event coordinator for Peroni at their Baltic Tour.
  • With whisky tastings, I informed, explained and educated about the brand and what’s behind the label of Ballantine’s whisky.
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  • Made a market research analysis, a competitor analysis and a sales category analysis.
  • Developed an online B2B & B2C campaign calendar and an online help center.
  • Performed a product development analysis about how to increase user activity.
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Bachelor in International Business

Grenoble Ecole de Management (London Campus)

September 2013 to May 2016
  • Studied at the London campus.
  • Major in Marketing & Advertising.

High School Diploma, Multimedia & Arts

Nackademin

August 2006 to June 2009
  • Outside the program I completed 50 credits in Business Economics A
  • Worked at the student council
  • Microsoft Office
    Advanced
  • Swedish
    Expert
  • English
    Expert
  • French
    Intermediate
  • Norwegian
    Advanced
  • Danish
    Good
  • As a dog lover and owner, I’ve been involved in different boards in different dog associations.
  • Dog handler & certified instructor since years back. Compete actively at dog shows around Europe and I am currently the Swedish Champion in Senior Handling for the second time.
  • Genuinely interested in wine and spirits industry based on my experiences with Pernod Ricard, SABMiller and Altia Group.
  • Music - One of my biggest passions.
  • Love to travel and explore the world.
  • Favourite magazine - HBR