I’m a senior consumer insights professional with 19 years of international experience.
My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.
In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.
I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.
I have a passion for Asia having lived and worked in Japan and Hong Kong.
I'm a trained workshop facilitator at ease with board level audiences.
I create visually engaging and creative outputs which tell compelling stories to my clients.
My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.
In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.
I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.
I have a passion for Asia having lived and worked in Japan and Hong Kong.
I'm a trained workshop facilitator at ease with board level audiences.
I create visually engaging and creative outputs which tell compelling stories to my clients.
- Digital touchpoint strategy
- Market segmentation
- Digital advertising
- Passive data
- PR and thought leadership research
- Cultural insight
- Online consumer communities
- Workshop facilitation
- Driving brand conversion through the digital path to purchase - Kantar Client Conference - Hong Kong, April 2017
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The Touchpoint Revolution - Kantar Client Seminar - Hong Kong, June 2016
The Transformation on Touchpoint Management in the Digital World
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Integrated Insights - HKUST - October 2015
Social Media and Big Data Analytics for Better Decision Making
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Finding Growth in a Digital World - Added Value Client Seminar - Paris, April 2014
New Challenges of Brand Management in the Digital Age
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Market Research vs. Strategy Consulting - Reasearch Conference 2014 - Budapest, March 2014
Providing True Consultancy Based on Market Research
- Japanese (JLPT 3)
- English
- French
- Hungarian
