I’m a senior consumer insights professional with 19 years of international experience.
My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.
In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.
I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.
I have a passion for Asia having lived and worked in Japan and Hong Kong.
I'm a trained workshop facilitator at ease with board level audiences.
I create visually engaging and creative outputs which tell compelling stories to my clients.
Business development: under my direction the quantitative business grew from €350K to a major revenue contributor of the office worth €2,5 million in 3 years
Leading integrated, global segmentation studies for GSK, Clarks, Tetley, Ford, General Mills, Moët Hennessy and Accor
Leading strategic thinking and running client workshops with very senior audiences on brand positioning, innovation and portfolio optimization
