I’m a senior consumer insights professional with 19 years of international experience.
My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.
In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.
I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.
I have a passion for Asia having lived and worked in Japan and Hong Kong.
I'm a trained workshop facilitator at ease with board level audiences.
I create visually engaging and creative outputs which tell compelling stories to my clients.
My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.
In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.
I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.
I have a passion for Asia having lived and worked in Japan and Hong Kong.
I'm a trained workshop facilitator at ease with board level audiences.
I create visually engaging and creative outputs which tell compelling stories to my clients.
Senior Director
TNS
Since April 2015
Hong Kong
Hong Kong SAR China
- Leading the brand & communications practice
- Focused on communications impact measurement, touchpoint strategy, strategic market segmentation and thought leadership research
- Key regional clients: HSBC, Manulife, Sands China, AXA, MasterCard
- Digital and advanced analytics offer development
- Generating a revenue of USD 3 million
- Managing a team of 10
Director (Contract)
Added Value
November 2014
to March 2015
Temporary Replacement
Paris
France
- 6-month mission to lead the Added Value South Africa quantitative team (maternity cover for the MD)
- Providing thought leadership and injecting strategic thinking into ongoing projects
- Consultancy and team support with complex analyses
- Leading strategic proposals
Head of Quantitative Insight
Added Value
May 2009
to August 2014
Paris
France
- Business development: under my direction the quantitative business grew from €350K to a major revenue contributor of the office worth €2,5 million in 3 years
- Leading integrated, global segmentation studies for GSK, Clarks, Tetley, Ford, General Mills, Moët Hennessy and Accor
- Leading strategic thinking and running client workshops with very senior audiences on brand positioning, innovation and portfolio optimization
- Brand equity tracking for LG and Grand Optical
- U&A studies for L'Oréal, Ikea, Louis Vuitton
- Managing a team of 6
- Annual budget: €2,5 million
Account Director
Kantar Japan
October 2006
to May 2009
Tokyo
Japan
- Leading the Coca Cola copy testing account, providing strategic advice on approximately 50 communication campaigns per year
- Running the brand tracking program for GSK Japan's consumer health brands
- Leading qualitative product evaluation, communications testing and brand positioning work for Levi's, Audi, De Beers
- Managing a team of 5
- Annual budget: €2 million
Account Manager
Millward Brown
October 2001
to September 2006
Paris
France
- Supervising the European brand tracking programs and copy-testing for Unilever's Lipton and Knorr brands
- Running the European brand tracking for Orange
- Managing the brand equity tracking for Kronenbourg
- Managing a team of 5
- Annual budget: €1,5 million
Senior Research Executive
Millward Brown
February 2000
to September 2001
Budapest
Hungary
- Quantitative concept, package and product testing projects
- Qualitative communications development studies
- U&A studies
- Main clients: SCJ, J&J, Unilever, Fagor
Research Executive
Mareco Market Research
August 1997
to January 2000
Budapest
Hungary
- Managing diverse quantitative and qualitative studies for a broad range of clients
- U&As, advertising development research, concept and product testing
- Digital touchpoint strategy
- Market segmentation
- Digital advertising
- Passive data
- PR and thought leadership research
- Cultural insight
- Online consumer communities
- Workshop facilitation
- Driving brand conversion through the digital path to purchase - Kantar Client Conference - Hong Kong, April 2017
-
The Touchpoint Revolution - Kantar Client Seminar - Hong Kong, June 2016
The Transformation on Touchpoint Management in the Digital World
-
Integrated Insights - HKUST - October 2015
Social Media and Big Data Analytics for Better Decision Making
-
Finding Growth in a Digital World - Added Value Client Seminar - Paris, April 2014
New Challenges of Brand Management in the Digital Age
-
Market Research vs. Strategy Consulting - Reasearch Conference 2014 - Budapest, March 2014
Providing True Consultancy Based on Market Research
- Japanese (JLPT 3)
- English
- French
- Hungarian
- Behavioural economics
- Cultural insight and macro trends
- Data visualization
