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Frederic Normand

Publishing Producer, Lead Global and Europe Community Management, Customer Success consultant

Employed Available
Project manager for the last 5 years+ and stakeholder involved in monthly million dollars products, I am offering pollinated-crossed skills especially in the fields of Social Media, Customer Success, and Publishing Strategy.
Having worked both for Mobile and PC game markets, I am an effective asset for any startup as for any major company eager to launch and/or to sustain the success of a brand and its product.
Banker for ten years, I have a deep understanding of the relations expected by any kind of customer and its service providers.

Since then, I have shared those many team project achievements:
  • Mondial release of Brave Frontier RPG (as European Lead Community Manager) and MU Legend (as a Publishing Co-Producer);
  • 2 times 100.000+ Facebook fans reached organically in less than a year for two different products (135.000 and 155.000 fans since then);
  • Management of International Communication toward our multicultural audiences made in 7 languages;
  • Contribution to the rise of AAA product like Warhammer Online (Customer support) and League of Legends (First timer QA for GOA);
  • Coordinator for different stakeholders (From Devs to Community Management, Localization Department to Customer Support, Freelancers to Heads of Management);
  • Mindset for multicultural understandings;
  • Trainer for the following jobs: Community Management, Manager, and Customer Support;
  • Strategist and Planner establishing editorial lines.


I will be efficient in the roles of a Producer/Associate-Producer, Lead Community Manager, Lead Customer Support or Success.
Moved by Leadership more than Management, I am also open to discussion about any position for which my short presentation has instilled a “je-ne-sais-quoi” of opportunities to unveil.
Resume created on DoYouBuzz
  • Managed the overall execution of the roadmap;
  • Business plan elaboration involving communication, sales, dev roadmap;
  • Communication Strategist involved in every aspect of a game release;
  • Team management: Specifically hired the team members for both their native and professional experiences leading to trigger new cultural insights and market understandings;
  • Hub for stakeholders: Marketing, Localization, Developers, Customer Support, Design, Web team, Senior producer
  • Established market surveys: determined the lack of market potential for one title in pre-prod.
  • Kept a flexible and pro-active understanding of the audience fluctuations and targeting potential openings for followers, users and influencers acquisition;
  • Elaborated Process for newcomers and seniors;
  • Taught editorial line approach to the legacy team products (Flyff, Rappelz, Shot Online) and two MU Teams Franchise Titles.
    Applied MU Legend Editorial Line for more than a year in 5 languages;
  • Built a community of 135.000 Fans on MU Legend Facebook page in less than a year;
  • Created Community Management tools collecting all kind of data transcribing and reflecting Retention, Reach, Acquisition tendencies;
  • Tools: JIRA, Excel, In-house monitoring software, Woobox.
  • Applied a Leadership approach rather than a Manager stance;
Company website
  • Built all the Community Management Department For Brave Frontier RPG (Mobile AAA) and Puzzle Chef. Facebook "like" from April 2014 to January 2015: 150.000+ fans, Twitter multi-languages more than 20.000+ followers
  • Led and Developed Community Management Team: English, German, Spanish, Italian, French and Russian CM
  • Led and Developed Community Management Fans advocates: 10 youtubers, 8 Moderators, Cosplayers bringing material and videos dedicated to our game
  • Community entertainment: Managing an average of 10 events (in game and outside) per month
  • Establish process for Community Management and QA
  • Press relation: Interview on Webtv, TV, radio, press media
  • SEO
  • Training: Interns promoted as Full-time employees, full-time employee promoted as leader.
  • Senior level Customer Support and decision maker, coordinating actions with a third party located in Quebec (Alchemic Dream)
  • Whole FAQ for Customer support
  • Coordinating for several months (while our company was expecting an expert in this field) translation process between foreign translator.
  • Led the European Community Management Team for Dragonica (FR, UK and DE) (6 Community Managers) + Game benevolent advocates;
  • Community entertainment on Social Networks;
  • Developed a players moderator team of 8 volunteers;
  • Planned monthly Event schedule;
  • Coordinated teams (QA, Loca, CM) in order to meet milestones and schedule expectations for events and Community Management Editorial planning;
  • Post Mortem analysis;
  • Concept, design and running of events;
  • Players Survey Analysis;
  • CMS-SEO Techniques;
Company Description
(Gala became Webzen in 2013)
Company website
  • Community Management for French Market Dragonica PC Game: Moderation, Customer support, QA
  • Web TV and Interview evangelizing the game
  • Mentoring and Coaching.
  • Hub for stakeholders (QA, Loca, CM) in order to meet milestones and schedule expectations;
  • Planned monthly Cash Shop schedule for the EU markets: According to sales comparison, new item entries, seasonality of our products, players expectations extracted from surveys and reports, I was forecasting the next month Sales and Events schedule;
  • Extracted analytics and planned demands to developers for specific Cash Shop item elaborations;
  • Monetization: Applied financial and bank experienced considerations in the understanding of the customer behaviours in order to maintain sales figures on an ageing game;
  • Employee Performance development;
  • Team management: Deployed resources to reach milestones, recruitment and firing process;
Company Description
(Gala became Webzen in 2013)
Company website
  • Customer support for Warhammer Online
  • Beta tester for League of Legends and Warrior Epic
Company Description
(Best company ever! Even if the Orange branch has been shut down in 2010)
  • Over almost a decade, managed approximatively 10.000 client accounts and their relatives;
  • Customer’s acquisition and retention techniques;
  • Customer Success;
  • Analytics and Daily figures analysis (risks, benefit, share options…);
  • Accounts risk prevention;
  • Temporary Head of Office for three agencies;
  • Holdings and savings adviser;
  • Adviser during mortgage conventions and “Student customer’s convention day”.