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Frederic Normand

Publishing Producer, Lead Global and Europe Community Management, Customer Success consultant

Employed Available
Project manager for the last 5 years+ and stakeholder involved in monthly million dollars products, I am offering pollinated-crossed skills especially in the fields of Social Media, Customer Success, and Publishing Strategy.
Having worked both for Mobile and PC game markets, I am an effective asset for any startup as for any major company eager to launch and/or to sustain the success of a brand and its product.
Banker for ten years, I have a deep understanding of the relations expected by any kind of customer and its service providers.

Since then, I have shared those many team project achievements:
  • Mondial release of Brave Frontier RPG (as European Lead Community Manager) and MU Legend (as a Publishing Co-Producer);
  • 2 times 100.000+ Facebook fans reached organically in less than a year for two different products (135.000 and 155.000 fans since then);
  • Management of International Communication toward our multicultural audiences made in 7 languages;
  • Contribution to the rise of AAA product like Warhammer Online (Customer support) and League of Legends (First timer QA for GOA);
  • Coordinator for different stakeholders (From Devs to Community Management, Localization Department to Customer Support, Freelancers to Heads of Management);
  • Mindset for multicultural understandings;
  • Trainer for the following jobs: Community Management, Manager, and Customer Support;
  • Strategist and Planner establishing editorial lines.


I will be efficient in the roles of a Producer/Associate-Producer, Lead Community Manager, Lead Customer Support or Success.
Moved by Leadership more than Management, I am also open to discussion about any position for which my short presentation has instilled a “je-ne-sais-quoi” of opportunities to unveil.
Resume created on DoYouBuzz
  • Managed the overall execution of the roadmap;
  • Business plan elaboration involving communication, sales, dev roadmap;
  • Communication Strategist involved in every aspect of a game release;
  • Team management: Specifically hired the team members for both their native and professional experiences leading to trigger new cultural insights and market understandings;
  • Hub for stakeholders: Marketing, Localization, Developers, Customer Support, Design, Web team, Senior producer
  • Established market surveys: determined the lack of market potential for one title in pre-prod.
  • Kept a flexible and pro-active understanding of the audience fluctuations and targeting potential openings for followers, users and influencers acquisition;
  • Elaborated Process for newcomers and seniors;
  • Taught editorial line approach to the legacy team products (Flyff, Rappelz, Shot Online) and two MU Teams Franchise Titles.
    Applied MU Legend Editorial Line for more than a year in 5 languages;
  • Built a community of 135.000 Fans on MU Legend Facebook page in less than a year;
  • Created Community Management tools collecting all kind of data transcribing and reflecting Retention, Reach, Acquisition tendencies;
  • Tools: JIRA, Excel, In-house monitoring software, Woobox.
  • Applied a Leadership approach rather than a Manager stance;
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  • Built all the Community Management Department For Brave Frontier RPG (Mobile AAA) and Puzzle Chef. Facebook "like" from April 2014 to January 2015: 150.000+ fans, Twitter multi-languages more than 20.000+ followers
  • Led and Developed Community Management Team: English, German, Spanish, Italian, French and Russian CM
  • Led and Developed Community Management Fans advocates: 10 youtubers, 8 Moderators, Cosplayers bringing material and videos dedicated to our game
  • Community entertainment: Managing an average of 10 events (in game and outside) per month
  • Establish process for Community Management and QA
  • Press relation: Interview on Webtv, TV, radio, press media
  • SEO
  • Training: Interns promoted as Full-time employees, full-time employee promoted as leader.
  • Senior level Customer Support and decision maker, coordinating actions with a third party located in Quebec (Alchemic Dream)
  • Whole FAQ for Customer support
  • Coordinating for several months (while our company was expecting an expert in this field) translation process between foreign translator.
  • Led the European Community Management Team for Dragonica (FR, UK and DE) (6 Community Managers) + Game benevolent advocates;
  • Community entertainment on Social Networks;
  • Developed a players moderator team of 8 volunteers;
  • Planned monthly Event schedule;
  • Coordinated teams (QA, Loca, CM) in order to meet milestones and schedule expectations for events and Community Management Editorial planning;
  • Post Mortem analysis;
  • Concept, design and running of events;
  • Players Survey Analysis;
  • CMS-SEO Techniques;
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  • Community Management for French Market Dragonica PC Game: Moderation, Customer support, QA
  • Web TV and Interview evangelizing the game
  • Mentoring and Coaching.
  • Hub for stakeholders (QA, Loca, CM) in order to meet milestones and schedule expectations;
  • Planned monthly Cash Shop schedule for the EU markets: According to sales comparison, new item entries, seasonality of our products, players expectations extracted from surveys and reports, I was forecasting the next month Sales and Events schedule;
  • Extracted analytics and planned demands to developers for specific Cash Shop item elaborations;
  • Monetization: Applied financial and bank experienced considerations in the understanding of the customer behaviours in order to maintain sales figures on an ageing game;
  • Employee Performance development;
  • Team management: Deployed resources to reach milestones, recruitment and firing process;
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  • Customer support for Warhammer Online
  • Beta tester for League of Legends and Warrior Epic
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  • Over almost a decade, managed approximatively 10.000 client accounts and their relatives;
  • Customer’s acquisition and retention techniques;
  • Customer Success;
  • Analytics and Daily figures analysis (risks, benefit, share options…);
  • Accounts risk prevention;
  • Temporary Head of Office for three agencies;
  • Holdings and savings adviser;
  • Adviser during mortgage conventions and “Student customer’s convention day”.
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Specialization in Customer and Bank Management

Les Charmilles

September 2003 to September 2004
Banking and Financial Support Services and Products

Specialization in Commercial Activities

CCI Grenoble

September 1997 to September 1998
Customers retention, acquisition and sales techniques
  • Africa (Seychelles and Egypt);
  • Caribbean Sea (Martinique and Mexico);
  • North America (USA - Minneapolis and Quebec);
  • Europe (Spain, Great Britany, Greece, Ireland).
  • China (Hong-Kong).
  • Sapiens
  • The secret life of the trees
  • Free your brains!
  • Running
  • PC and console Games: FFXIV, GW2, Ryzom, World of Warcraft, Lotro, EvE Online, SWO, Allods, Mass Effect (every one of them), Alan Wake, XCOM1/2/Within, Diablo 3, Borderlands 2, Skyrim...
  • Mobile Games: Cluedo, The Walking Dead, Star Trek Timelines, Brave Frontier RPG, Marvel and many more.
  • Built bethebutterflyeffect.com SNS Platform Service
  • Community Management services
  • Worked for my own Social Media platform named "BE" for Butterfly Effect.
  • Script writer: More than 100 Scripts written for Role-playing games purposes over 10 years;
  • Work on a game concept "BEYOND", MMORPG;