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Frederic Duclos

Frederic Duclos

Head of International

44 years old
Driving License
Zurich Switzerland
Employed Unavailable
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  • Senior FMCG manager with over 15 years of P&L management roles in developed and emerging markets across Africa, Middle East, Scandinavia and Asia-Pacific.

  • Specialised in Business Development and Distributor Management for internationally renowned brands (Ferrero, Evian Water, Twinings, Clipper, Kiddylicious).

  • Recent key achievements include successfully leading the sales development of healthy snacking in a variety of markets and implementing efficient sales & financial tools to strengthen the brand sustainability and competitiveness.

  • I am a creative thinker with a strong commercial judgement. I use my experience and lean on an entrepreneurial start-up & scale-up mindset to perform successful in-market executions. I grow businesses with agility and speed and thrive to build engagement and trust at all levels of the organisation. I am a very committed individual who work best in multi-cultural environments.

Specialties: distributor management, international sales development, strategy building, team management, building strong business relationships, negotiation.
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Experiences
  • Leading my team to consistently exceed targets. Key achievements also include setting strategic goals which led to a sustainable growth and stronger partnerships in MENA.
Detailed Description
  • Responsible for the P&L and significantly grew turnover from £6m to £11m. Aiming at delivering 20% sales growth YOY
  • Led and managed successfully a portfolio of 12 markets across Middle East and North Africa.
    I structured the portfolio by prioritising key markets (Saudi Arabia, Egypt and UAE), opening new ones (Algeria), changing Distributors (Oman, UAE) and looking at different business model opportunities
  • Reinforced and developed strong relationships with existing and new Distributors
  • Set up the 5-year strategic goals for the region and created the "House of Success" strategy based on 7 key pillars. Prepared sales forecast and Budgets
  • Led the sales strategy across markets, brands, categories and trade channels -
    For example I convinced Egypt to focus on green tea in key retail stores; Dubai to increase the brand presence in the top 10 hotels; Saudi to strengthen the brand visibility with Saudi Airlines
  • Recruited, managed, trained and motivated 1 direct report in the UK and 3 based in-market – I defined the appropriate KPIs and objectives which we reviewed every 6 weeks on a one-to-one basis. I supported the individuals based overseas through regular conference calls and market visits
  • Negotiated significant price increase in all markets mixed with an optimum promotional spend which enabled a solid P&L shape and improved profit by 50 basis points
  • Co-ordinated with all internal stakeholders (eg: Marketing, Finance) to launch the new packaging at the right time, in the right place and at the right price
  • Simplified the way of evaluating ROI for in-store promotions and led by example in sharing best practices with the entire export team
  • Acted as an ambassador for the brand and role model the ‘can do’ attitude
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Resume created on DoYouBuzz