Senior FMCG manager with over 15 years of P&L management roles in developed and emerging markets across Africa, Middle East, Scandinavia and Asia-Pacific.
Specialised in Business Development and Distributor Management for internationally renowned brands (Ferrero, Evian Water, Twinings, Clipper, Kiddylicious).
Recent key achievements include successfully leading the sales development of healthy snacking in a variety of markets and implementing efficient sales & financial tools to strengthen the brand sustainability and competitiveness.
I am a creative thinker with a strong commercial judgement. I use my experience and lean on an entrepreneurial start-up & scale-up mindset to perform successful in-market executions. I grow businesses with agility and speed and thrive to build engagement and trust at all levels of the organisation. I am a very committed individual who work best in multi-cultural environments.
Specialties: distributor management, international sales development, strategy building, team management, building strong business relationships, negotiation.
Managing and developing sales of EVIAN water in Africa, based in Paris head office. Key achievements include creating new ways to develop long-term volume and to improve the P&L shape.
Detailed Description
Consolidated relationships with distributors and ensured effective implementation of the strategy
Achieved a 25% reduction in write-off costs for the company by finding new ways of selling short-dated products
Won the Best Achievement Award for in-store secondary placements with the South African team
Launched Evian limited edition bottles (Evian by Issey Miyake) in all VIP and Gold accounts. Exceeded targets by 12% in all key markets
Significantly grew sales volume (+18%), value (+11%) and profitability (+30 basis points) by focusing on developing the key market (South Africa), opening new ones (Zambia with Evian facial spray) and prioritising investments
Managed and developed Distributors in 14 markets in Africa and Indian Ocean - €5m sales - responsible for the P&L
