Fred Goodwin
General Manager
52 years old
Driving License
Rockhampton (4700) Australia (Queensland)
Employed
Available
My name is Fred Goodwin and I am an experienced executive and project consultant with extensive experience driving initiatives for a diverse range of companies. I bring a high level of leadership experience in overall management, training, and mentoring employees to seize success. I align all strategies and simplify processes to execute the mission. I create solutions that help organisations unlock their full potential, create a sustainable competitive advantage, and achieve synergies across the business.
I have a passion for strategy, people, and innovation.
Organisations need to focus not just on keeping the ball rolling, but planning where they are going also. They need experience professionals who can see the 'forest from the trees' and design strategies that get them to where they are needed.
★ At The Capricornian, I led a three-year rebranding and transformation program to improve local market presence and modernize the brand without alienating the more established customer base.
Organisations also need experienced professionals who understand people to the core while framing things for them on an individual basis. I give my staff the opportunity to create success as if
they owned the company.
★ At Minecorp, I orchestrated a cultural shift within the sales team to empower them to aggressively pursue new opportunities and transition from 'order takers' to 'order makers.'
A constant eye towards ways to innovate and improve businesses processes is also needed. I create solutions that reduce costs while increase profit share without sacrificing customer service and overall quality.
★ As a consultant for Elegant Works, I partnered with clients to develop and create robust business goals to implement growth and competitive strategies.
I am currently looking for my next leadership opportunity where I can make a big impact and affect people in positive ways. If you have an opportunity I might be interested in, please contact me.
I have a passion for strategy, people, and innovation.
Organisations need to focus not just on keeping the ball rolling, but planning where they are going also. They need experience professionals who can see the 'forest from the trees' and design strategies that get them to where they are needed.
★ At The Capricornian, I led a three-year rebranding and transformation program to improve local market presence and modernize the brand without alienating the more established customer base.
Organisations also need experienced professionals who understand people to the core while framing things for them on an individual basis. I give my staff the opportunity to create success as if
they owned the company.
★ At Minecorp, I orchestrated a cultural shift within the sales team to empower them to aggressively pursue new opportunities and transition from 'order takers' to 'order makers.'
A constant eye towards ways to innovate and improve businesses processes is also needed. I create solutions that reduce costs while increase profit share without sacrificing customer service and overall quality.
★ As a consultant for Elegant Works, I partnered with clients to develop and create robust business goals to implement growth and competitive strategies.
I am currently looking for my next leadership opportunity where I can make a big impact and affect people in positive ways. If you have an opportunity I might be interested in, please contact me.
Executive Manager - Business Development
Capricornian Ltd Credit Union
- Responsibilities and Achievements
- Oversaw the development and growth of the business through increasing market presence and consumer awareness of products and services offered by the credit union
- Trained, mentored, and managed a dedicated team of professionals in the Marketing, Product Development & Product Management areas
- Restructured the marketing department that elevated the team’s ability to produce collateral and drive campaigns that were on par with much bigger, better-financed competitors
- Won approval from the Board to conduct market research regarding customer opinions of Capricornia, credit unions in general, and the appropriate product mix to resonate with new and existing customers
- Developed a process for all marketing material to have a similar Look and Feel, thus leveraging all pieces off each other
- Instrumental in the organisation of a grassroots campaign to defeat a hostile takeover attempt; led the team that rallied customers to keep the credit union member-owned
- Developed and rolled out access to Mortgage Broker products where the credit union sold other institutions’ loans to members when the credit union was unable to do so
