Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Francois JUGIER

Chef de Projet / Marketing stratégique / Passionné sport outdoors

Francois JUGIER
34 years old
Driving License
Marseille Area (13008) France
Professional Status
Employed
Available
About Me
Diplômé Master en Marketing et Management de la Marque à KEDGE Business School. Bachelor double diplôme en Management International à Euromed Management Marseille et Tongji University Shanghai.
4 années d’expériences professionnelles. Grande distribution/FMCG, Industrie du Sport, Digital/E-commerce.

Expertise en Gestion de Projets, Stratégie Marketing Produit/Marque, Etudes & Analyses, Synthèse & Conseils, Connaissance Client.

Solide expérience à l’international et importante connaissance du marché Asiatique et surtout Chinois.
Bilingue en Français et Anglais, niveau avancé en Chinois Mandarin.

Pro-actif, orienté résultat, créatif, enthousiaste et en quête de nouveaux challenges!
Resume created on DoYouBuzz

Chef de projet

Carrefour Chine
January 2016 to January 2018
    • Lancement et gestion de projets d’écoute client et d'enquêtes de satisfaction à l’échelle de la Chine.
    • Analyse des résultats, création de rapports. Présentations et recommandations aux membres de l’exécutif.
    • Support et conseil aux départements stratégiques et opérationnels.
    • Contact privilégié et coordinateur de projets d'études entre la France et la Chine.
    • Digitalisation des outils et processus d’enquête et de distribution de résultats (online, mobile, plateforme…)
    • Formation d'équipes opérationelles (directeurs magasins, logistiques, marchandise) à l'utilisation de données connaissance clients pour booster leur performance.

Chargé d'études

Carrefour
August 2015 to January 2015
    • Analyses d’études consommateurs qualitatives et quantitatives. Rapports et recommandations.
    • Veille de marchés, suivi de tendances, évaluation des concurrents. Périmètre international.
    • Fonction support pour le dévelopment de nouveaux outils permettant l'exploitation automatique des verbatims clients.
  • Handling consulting missions for a Cosmetic International company that aims at re-launching its brand and entering the Chinese Market.
  • Market research.
  • Competitor benchmarks.
  • Defining the visual identity and positioning of the brand.
  • Defining strategies to make a successful entry into the Chinese cosmetic Market.
  • Expanding the range of products and activities of the company.
  • Analysis of the Chinese chocolate market and its distribution; Proposal of a business plan and strategy.
  • Expanding client (B2B and B2C) and supplier base; Managing relationships with suppliers.
  • Dealing with Chinese customs, clearing food products into the Chinese territory.
  • Taking part in marketing and communication activities, organizing promotional events.
  • Managing relationships with suppliers.
  • Assisting in the firm’s core operations: Importation and distribution of frozen food products in China.

Business Development

Jusun media
January 2012 to December 2012
Part-time
Shanghai
China
  • While studying at Tongji University in Shanghai, I worked part time for Jusun Media. My missions where mainly:
  • Planning and managing projects and promotional activities.
  • Product promotion.
  • Client sourcing.
  • Responsible for the successful on-boarding and integration of the Schools foreign students in Shanghai.
  • Writing of a guide on China and especially on the city of Shanghai destined to answer the needs of foreign students (to provide them with all the information and tips necessary to their successful integration)
  • Organising and handling events destined to help the students in their integration.
  • Assistance regarding visa, school, housing problems.
  • Analysis of the Chinese tyre markets, and its online distribution.
  • Analysis of the Japanese tyre markets, and its online distribution.
  • Benchmark on Web 2.0 comments, ratings and contributions systems.
  • Studied the company’s web related CRM, and proposed a Business Model to improve it.
  • Participated in the firm's promotional activities.
  • Studied new ways to distribute Michelin guides via modern technologies.
  • Assisted the internal communication department.