Francesco Malcangio
Press and Media Relations
Journalist, Social Media Strategy Design, Pr, Media Monitoring, Trainer
55 years old
Milano Italy
Employed
Open to opportunities
A high school graduation in IT and a degree in sociology of communication with a thesis in theatre anthropology on the social value of theater in the path of the Odin Teatret by Eugenio Barba, represent my training infrastructure.
Computers, theater and communication, my greatest interests, have mutually attracted and merged into my current profession.
My professional life can be synthesized in three phases.
From 1996 to 2007:
I deepened my interest in theatre by attending training courses with various realities including Odin Teatret, Institute of Theatre Barcellona, Silvio D'Amico Academy in Rome, European School of Theater of San Miniato and the CRT - Teatro dell'Arte of Milan; I founded and managed a non-profit theater association T.R.E. - Teatro Ricerca Esperimento; I supported a municipal council of Cernusco sul Naviglio (Milan, Italy) for the creation of youth policies in the suburbs of Milan; I studied for 3 years with Maestro Monique Arnaud at the Noh Theater (Japan) to investigate the relationship between the western and eastern actor's trainingship; I have also curated projects and events in collaboration with various public and private istitutions.
From 2005 to 2009:
I coordinated the Teatron2.0 project, for the spread of theatre on social networks through the creation of social pages dedicated to great masters of theater and a thematic youtube channel on the great masters of contemporary dramaturgy and dance, THEATRO TV that today has 2,000,000 views, 5200 subscribers, over 57,000 hours of theater programming enjoyed.
From 2009 to date :
I put this last on line and social experience to use in the advanced web presence project of the Franco Parenti Theatre and the Pier Lombardo Foundation, where I began a over ten years professional pathway in which I first worked on the social media strategy and then created the press office for online media, linked it from 2017 with the traditional press office.
In 2019 I produced a press review of 6,000 articles between print and on line articles https://cutt.ly/IxyHy13
In 2020, despite the global pandemic and the blocking of all theatrical activities, I produced a press review of 4,900 articles.
https://cutt.ly/lxyHc1e
I have also created communication and press campaigns in collaboration with important national and international artists, theaters and cultural institutions.
I have built a network of over 8,000 professional contacts on Linkedin and professional relationships with the most significant journalists, theatre critics and editors in the local and national theatre media landscape.
I am a member of the National Order of Journalists of Rome. (card N.170698)
Here a summary of the latest articles of which I followed the publication
https://www.teatrofrancoparenti.it/category/press-release/
Computers, theater and communication, my greatest interests, have mutually attracted and merged into my current profession.
My professional life can be synthesized in three phases.
From 1996 to 2007:
I deepened my interest in theatre by attending training courses with various realities including Odin Teatret, Institute of Theatre Barcellona, Silvio D'Amico Academy in Rome, European School of Theater of San Miniato and the CRT - Teatro dell'Arte of Milan; I founded and managed a non-profit theater association T.R.E. - Teatro Ricerca Esperimento; I supported a municipal council of Cernusco sul Naviglio (Milan, Italy) for the creation of youth policies in the suburbs of Milan; I studied for 3 years with Maestro Monique Arnaud at the Noh Theater (Japan) to investigate the relationship between the western and eastern actor's trainingship; I have also curated projects and events in collaboration with various public and private istitutions.
From 2005 to 2009:
I coordinated the Teatron2.0 project, for the spread of theatre on social networks through the creation of social pages dedicated to great masters of theater and a thematic youtube channel on the great masters of contemporary dramaturgy and dance, THEATRO TV that today has 2,000,000 views, 5200 subscribers, over 57,000 hours of theater programming enjoyed.
From 2009 to date :
I put this last on line and social experience to use in the advanced web presence project of the Franco Parenti Theatre and the Pier Lombardo Foundation, where I began a over ten years professional pathway in which I first worked on the social media strategy and then created the press office for online media, linked it from 2017 with the traditional press office.
In 2019 I produced a press review of 6,000 articles between print and on line articles https://cutt.ly/IxyHy13
In 2020, despite the global pandemic and the blocking of all theatrical activities, I produced a press review of 4,900 articles.
https://cutt.ly/lxyHc1e
I have also created communication and press campaigns in collaboration with important national and international artists, theaters and cultural institutions.
I have built a network of over 8,000 professional contacts on Linkedin and professional relationships with the most significant journalists, theatre critics and editors in the local and national theatre media landscape.
I am a member of the National Order of Journalists of Rome. (card N.170698)
Here a summary of the latest articles of which I followed the publication
https://www.teatrofrancoparenti.it/category/press-release/
Press Office, Media Relations, Social Media
Teatro Franco Parenti, Fondazione Pier Lombardo
Since September 2009
- Head of press office;
- Management and organization of the press list of journalists and influencers;
- Organization of interviews and press conferences;
- Drafting of press releases, show cards, press kit;
- Conception, realization and management of the press area of the Franco Parenti Theater online from March 2018 (http://press.teatrofrancoparenti.itce);
- Support for national and theater press offices for touring production shows;
- Relations with journalists and influenrs both in print and online of the main media used for the realization of a press campaign (print newspapers, online newspapers, press agencies. periodicals, webnews portals, webzine art culture theater, blog, radio local, network, television (local and national news, cultural and theatrical broadcasts);
- Relationship with local and national theatrical critics from both the print media and the web world;
- Supervision of photographic and video contents, organization of shooting and filming of shows;
- Selection and storage of images intended for media;
- Event organization in live streaming on website or social media (Facebook, Instagram, Youtube);
- On Line Media Relations campaigns with a software platform specialized in the search for influencers and journalists (https://www.launchmetrics.com/it);
- Production, internal distribution, press review archiving;
- Data analysis.
- Head of press office;
- Social Media Management (from 2009 al 2019)
- Overall coordination of social media communications;
- Coordination of fan base moderation activities;
- Editorial plan strategy;
- Identification of tone of voice for social platforms;
- Construction of the editorial calendar;
- Analysis and definition of the target audience.
- Monitoring;
- Blogging.
- Overall coordination of social media communications;
Concept and cordination
Progetto Teatron2.0, THEATRO TV
Since 2009
- Creation, management, selection and upload content Youtube channel thematic theater
2 millions views
5.100 subscribers
Average of 800 views per day
https://www.youtube.com/user/theatrotv- Creation, management, selection and upload content Youtube channel thematic theater
Teacher
Hystrio - Trimestrale di Teatro e Spettacolo
Since June 2016
- Hystrio - Quarterly magazine of theater and entertainment
Hystrio is a quarterly magazine about theater and entertainment founded in 1988 by Ugo Ronfani (1926 - Milan, 2009), published by Ricordi until 1997, today it is published by the homonymous cultural association based in Milan. The magazine, since 1998, has been directed by Claudia Cannella (Milan, 1966) collaborator of Corriere della Sera and of the weekly insert Vivimilano. The association, also since 1998, organizes annually the theater award that bears the same name and, since 2014, offers training seminars aimed at operators in the theatrical and cultural sector.
Concept Workshop "Theater and Social Networks: how to build a potentially effective social content and differentiate it according to the social platforms for which it is designed - The experience of the Franco Parenti Theater in Milan" as part of the seminar "Communicating Theater 3.0"
Module of 4 hours.
Teacher, general coordinator of courses
Progetto Zattera
2006
to 2008
Full-time
Varese
- Progetto Zattera is a Cultural association specialized in theatrical training and theatrical dissemination for the world of childhood and adolescence, present in Varese for over 20 years.
- Educational design and organisation of theatre workshops in compulsory schools;
- Organisation of children's theatre performances;
- Press office.
- Educational design and organisation of theatre workshops in compulsory schools;
General coordinator and communication manager
Arcobalenodanza
2004
to 2006
- L'Arcobalenodanza is a project of cultural and social interest that revolves around dance as a living art and language in continuous evolution, a place of choice and space to share, an irreplaceable means of expression that excites, approaches and moves.The center, born in 1986 in Milan for all over 1500 students who love dance and want to cultivate it with commitment, dedication and passion. The school organizes courses, internships and workshops on all disciplines of dance: from floor barre to contact improvisation, up to acrodance and boogie woogie
- Communication
- Training design.
- Press Office.
- Communication
Consultant for the development of youth policies on the territory, member of the staff of Mayor Daniele Cassamagnaghi
Comune di Cernusco sul Naviglio
2003
to 2004
- Coordination of the Study Group for Youth Policies.
- Drafting of application forms for community youth funding and calls for proposals.
- Organization of youth events (meetings, concerts, theatrical performances).
- Coordination of the Study Group for Youth Policies.
Teacher
Scuola Media Giuseppe Mazzini - Gorgonzola - Milan - Public institution
1998
to 2003
- Creation and management of three-year courses and workshops on the introduction to theatre for middle school children (curricular subject).
- Creation and management of three-year courses and workshops on the introduction to theatre for middle school children (curricular subject).
Founder and President
T.R.E. - Teatro Ricerca Esperimento - Associazione culturale
1995
to 2003
- dissemination of research theatre, theatre reviews for children.
The association's projects have been realised mainly thanks to commissions obtained from public administrations, educational institutions, cultural associations and private bodies, including: General Consulate of Japan, Province of Milan Odin Teatret (Denmark), ISTA (International School of Theatre Anthropology), Library of Via Senato (Mi), Lancome Paris, Foundation, International Noh Institute, IBRIT - Institute, Brazil Italy, National Museum of Oriental Art (Rome), Italian Institute for Africa and the East (Rm), University of Bari.
