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FOINEAU Alexandra

FOINEAU Alexandra

Global Marketing Manager - Yachting Speciality

France
Employed Open to opportunities
• 13 years experience in the Yachting industry
• TOEIC 990/990 : bilingual English <> French
• Passionate about Digital Marketing (and qualified : MSc)
Resume created on DoYouBuzz
  • Marketing in an international environnement
  • Frequent travels to USA and Europe
  • Business Intelligence
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  • Management of the Business Unit "Boat Equipment"
  • Supplier's relationship: national distributor of 14 foreign brands
  • Pilot of the catalogue “Euromarine”: 93 suppliers in Asia, USA, and EU
  • Reporting to Management Committee and development suggestions
  • Margin growth, turnover improvement, and daily management of the
    products lifecycle
  • Technical training to sales team, drafting of datasheets
  • Coordinating promotion campaigns, showcasing products at boat shows,
    monitoring the Railblaza Sponsoring Budget.
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  • Creating and running compelling E-mail marketing campaigns to attract potential customers to Boat Shows
  • SEO: copy-writing and developing keywords strategies to enhance the corporate website content (e.g. debugging and tagging in HTML)
  • Delivering concise and actionable ideas to improve management system structure and usage (e.g. produce mock-up and tutorials)
  • Graphic design : pop-up ads and promotional materials
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  • Improving online brokerage listings consistency and visibility
  • Increasing the number of qualified Sales leads by monitoring social networking sites
  • Building an internal management system : designing the server structure and setting up users profiles.
  • New website development using Wordpress, liaising with Web consultant
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Master Of Science in Webmarketing and Project Management

SKEMA Business School

September 2008 to April 2010
Area of specialisation: E-communication

  • Research Paper applied to Web Ergonomics and Usability
  • Junior Project Manager : Intranet design for a French company - feasibility study and first graphical proposal.
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Bachelor Degree in Business and Administration Institute

Toulon University

September 2007 to May 2008
Area of specialisation: Marketing, Financial Analysis
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  • CMS: Joomla, WordPress
    WordPress
    Joomla
    Advanced
  • Languages : HTML, CSS
    Intermediate
  • Pack Office
    Advanced
  • MS Project
    Notions
  • Photoshop
    Intermediate
  • A taste for challenges
  • Disciplined
  • Team spirit : workplace first-aid
  • English : Fluent
  • French : Native speaker
  • Spanish : School level
  • 6 months in Australia
  • Regular visits to British family in England
  • 1 month in New Caledonia