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FOINEAU Alexandra

FOINEAU Alexandra

Global Marketing Manager - Yachting Speciality

France
Employed Open to opportunities
• 13 years experience in the Yachting industry
• TOEIC 990/990 : bilingual English <> French
• Passionate about Digital Marketing (and qualified : MSc)
Resume created on DoYouBuzz
  • Marketing in an international environnement
  • Frequent travels to USA and Europe
  • Business Intelligence
Company Description
Swansea (UK) & Sarasota (USA)
Company website
  • Management of the Business Unit "Boat Equipment"
  • Supplier's relationship: national distributor of 14 foreign brands
  • Pilot of the catalogue “Euromarine”: 93 suppliers in Asia, USA, and EU
  • Reporting to Management Committee and development suggestions
  • Margin growth, turnover improvement, and daily management of the
    products lifecycle
  • Technical training to sales team, drafting of datasheets
  • Coordinating promotion campaigns, showcasing products at boat shows,
    monitoring the Railblaza Sponsoring Budget.
Detailed Description
    • Testimonial :
    • Chrystelle PAGE - Overseas Sales
    • Contact: +336 77 09 05 88
  • Creating and running compelling E-mail marketing campaigns to attract potential customers to Boat Shows
  • SEO: copy-writing and developing keywords strategies to enhance the corporate website content (e.g. debugging and tagging in HTML)
  • Delivering concise and actionable ideas to improve management system structure and usage (e.g. produce mock-up and tutorials)
  • Graphic design : pop-up ads and promotional materials
Detailed Description
    • Testimonial :
    • Denis INFANTE - CEO
    • Contact: +334 94 12 52 47
Company Description
Jeanneau Dealer - Shipyard since 1966

• With an Online store !

EURO-VOILES s.a.s
2315 Avenue de l'Aéroport
83400 HYERES
Tel : +33 (0)4.94.12.52.42
Company website
  • Improving online brokerage listings consistency and visibility
  • Increasing the number of qualified Sales leads by monitoring social networking sites
  • Building an internal management system : designing the server structure and setting up users profiles.
  • New website development using Wordpress, liaising with Web consultant
Detailed Description
  • Appraisal: Best 2010 Fountaine Pajot Distributor
Company Description
MULTIHULL SOLUTIONS is the leader in multihull sales and service in Australia and New Zealand.

• Professional sales of new and pre-owned multihulls;
• Tuition at all levels from berthing, anchoring, equipment, passage planning, heavy weather management, racing;
• Shipping and transport;
• Insurance and ocean passage cover assistance;
• Marina berths listings in Australia and New Zealand;
• Refitting deck hardware and interior redesign;
• Relocations and deliveries;
• Multihull suited shipyards / lifting & hard stand facilities.

Multihull Solutions
PO BOX 15
33-45 Parkyn Parade, Mooloolaba
Queensland, Australia 4557
Tel +61 (0) 7 5452 5164
  • Website creation
  • Customs procedures
  • Vessels descriptions for Charter professionals
Company Description
PORT PIN ROLLAND
French shipyard, yacht broker and distributor offering all the facilities for boat owners.

Chemin Départemental 18
83430 SAINT MANDRIER SUR MER
Tél :+33 (0)4 94 94 61 24
fax :04 94 06 13 27
  • Teaching
  • Young sailors: 5 to 7 years-old
  • Ship's boys: 7 to 11 years-old
Detailed Description
  • Summer jobs 2007, 2008 and 2009
Company Description
TOULON YACHT CLUB
Sailing club, races and training.

Anse Tabarly
Plages Mourillon
83000 TOULON
Tél +33 (0)4 94 46 63 18
Company website
  • Teaching & training
  • Catamaran : from 12 years old
  • Optimist : 7 to 9 years old
Company Description
LE PRADET GARONNE YACHT CLUB
Sailing school for optis, Hobie Cat or windsurf.
Kayak, multihulls and windsurf hire.

Boulvard Commandant L'Herminier
83220 LE PRADET
Tél : +33 (0)4 94 75 19 03