FOINEAU Alexandra
Global Marketing Manager - Yachting Speciality
France
Employed
Open to opportunities
• 13 years experience in the Yachting industry
• TOEIC 990/990 : bilingual English <> French
• Passionate about Digital Marketing (and qualified : MSc)
• TOEIC 990/990 : bilingual English <> French
• Passionate about Digital Marketing (and qualified : MSc)
Global Product Manager
Lumishore
Since November 2019
- Marketing in an international environnement
- Frequent travels to USA and Europe
- Business Intelligence
National Sales & Marketing Manager
InterDist
February 2019
to November 2019
- Management of the Business Unit "Boat Equipment"
- Supplier's relationship: national distributor of 14 foreign brands
Product Manager
VDM REYA
May 2017
to January 2019
- Pilot of the catalogue “Euromarine”: 93 suppliers in Asia, USA, and EU
- Reporting to Management Committee and development suggestions
- Margin growth, turnover improvement, and daily management of the
products lifecycle - Technical training to sales team, drafting of datasheets
- Coordinating promotion campaigns, showcasing products at boat shows,
monitoring the Railblaza Sponsoring Budget.
Communication Officer
EURO-VOILES
December 2010
to April 2017
Full-time
Hyères
France
- Creating and running compelling E-mail marketing campaigns to attract potential customers to Boat Shows
- SEO: copy-writing and developing keywords strategies to enhance the corporate website content (e.g. debugging and tagging in HTML)
- Delivering concise and actionable ideas to improve management system structure and usage (e.g. produce mock-up and tutorials)
- Graphic design : pop-up ads and promotional materials
Marketing Assistant
Multihull Solutions
May 2010
to September 2010
Full-time
Mooloolaba
Australia - Queensland
- Improving online brokerage listings consistency and visibility
- Increasing the number of qualified Sales leads by monitoring social networking sites
- Building an internal management system : designing the server structure and setting up users profiles.
- New website development using Wordpress, liaising with Web consultant
Master Of Science in Webmarketing and Project Management
SKEMA Business School
September 2008
to April 2010
Area of specialisation: E-communication
Learn more
- Research Paper applied to Web Ergonomics and Usability
- Junior Project Manager : Intranet design for a French company - feasibility study and first graphical proposal.
Bachelor Degree in Business and Administration Institute
Toulon University
September 2007
to May 2008
Area of specialisation: Marketing, Financial Analysis
Learn more
-
CMS: Joomla, WordPress
WordPress
JoomlaAdvanced -
Languages : HTML, CSS
Intermediate
-
Pack Office
Advanced
-
MS Project
Notions
-
Photoshop
Intermediate
- A taste for challenges
- Disciplined
- Team spirit : workplace first-aid
- English : Fluent
- French : Native speaker
- Spanish : School level
- 6 months in Australia
- Regular visits to British family in England
- 1 month in New Caledonia
