Division Head - Consumer Division @ Wella Romania

20+ years of broad experience in different industries, companies and business contexts, budgeting, forecasts, management of P&L, and team development.

Objective “The anchor of reality”

The values I can bring to the organization:

Proficient and skilled in a broad range of industries and roles

Patient and empathetic

Conscientious and steady

Service-oriented

Build good relationships

Accurate and intuitive

Maintain & improve standards

Creativity & attention to details

Trust & integrity & loyalty

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Experiences

Development and management of the sales and marketing concepts for the Consumer business in Romania in accordance with the international and regional strategy of the Company.
Identification and exploitation of the local market resources
Development of the strategic plans (3yrs.) and yearly business plan in accordance with the Company plans
Full P&L responsibility
Coordination of the marketing strategies and yearly marketing plan development in accordance with the international strategies of the Company
Development of national sales strategy in accordance with the development / evolution of the sales channels
Contacts with the major clients on a permanent basis
Yearly negotiations with the major clients
Introduction of the Company brands on the Romanian market in accordance with the local potential and specificity
Development and implementation of the Customer Care system
Reporting business’s figures to the headquarter

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Florin Eugen CRACIUN

Business Unit Manager

Division Head - Consumer Division