Florin Eugen CRACIUN
Business Unit Manager
International and local business exeperience
Comprehensive business experience
Strong analytical skills
Team development & management
Extensive budgeting experience
56 years old
Driving License
Bucharest Romania
Entrepreneur
Open to opportunities
20+ years of broad experience in different industries, companies and business contexts, budgeting, forecasts, management of P&L, and team development.
Objective “The anchor of reality”
The values I can bring to the organization:
Proficient and skilled in a broad range of industries and roles
Patient and empathetic
Conscientious and steady
Service-oriented
Build good relationships
Accurate and intuitive
Maintain & improve standards
Creativity & attention to details
Trust & integrity & loyalty
Objective “The anchor of reality”
The values I can bring to the organization:
Proficient and skilled in a broad range of industries and roles
Patient and empathetic
Conscientious and steady
Service-oriented
Build good relationships
Accurate and intuitive
Maintain & improve standards
Creativity & attention to details
Trust & integrity & loyalty
Market Strategy & Planning – Balkans Markets (RO, MD, BG, S&MN, BiH, MK, AB, KS) Sector CMO Manager – Paper Category (Baby Care & Feminine protection) District Manager
Procter & Gamble Marketing Romania
2005
to June 2006
Bucharest
Romania
- Contribute to the business and budget planning for the sector/categories
- Ensure alignment between CBD Action Plan and sector/categories Action Plans.
- Ensure the deployment of the Category strategies to the field and CBD Teams
- Cooperate and coordinate with the Euro CMO to develop the Euro Strategies and concept sells.
- Based on the Euro Category analysis and country data/research develop the country Category Analysis (category analysis, vision, key sales drivers, and concept sells) to equip the CBD and multi-functional resources with the right info to be considered by the customers as the category experts
- Define and align within the company the Sales Fundamental objectives and funds needed
- Develop together with other departments the right and complete plans to achieve Sales Fundamentals and volume objectives by category and brand. Ensure promotional plans are within the promotional guidelines
- Ensure alignment between S&OP forecast and objectives. Lead interventions with the Corporate MS&P Manager and the General Manager if defined plans or competitive actions make forecast lower than objectives
- Work with, and coach his/her category CMO people to enhance their expertise and increase capability and capacity. Provide them with the necessary training plans
- Responsible for the development areas of the CMO personnel: W&DP plans and career discussions.
