Florin Eugen CRACIUN
Business Unit Manager
International and local business exeperience
Comprehensive business experience
Strong analytical skills
Team development & management
Extensive budgeting experience
57 years old
Driving License
Bucharest Romania
Entrepreneur
Open to opportunities
20+ years of broad experience in different industries, companies and business contexts, budgeting, forecasts, management of P&L, and team development.
Objective “The anchor of reality”
The values I can bring to the organization:
Proficient and skilled in a broad range of industries and roles
Patient and empathetic
Conscientious and steady
Service-oriented
Build good relationships
Accurate and intuitive
Maintain & improve standards
Creativity & attention to details
Trust & integrity & loyalty
Objective “The anchor of reality”
The values I can bring to the organization:
Proficient and skilled in a broad range of industries and roles
Patient and empathetic
Conscientious and steady
Service-oriented
Build good relationships
Accurate and intuitive
Maintain & improve standards
Creativity & attention to details
Trust & integrity & loyalty
Business Unit Manager – Medical Division
Beiersdorf Romania
January 2011
to December 2015
Bucharest
Romania
- Development and implementation of new local strategy (sales and marketing) in line with Beiersdorf group pharmacy strategy
- Development of the strategic plan (5yrs.)
- Yearly business plan
- Product portfolio strategic management
Marketing strategic plan - Establishment and management of the medical detailing team
- Full P&L responsibility
- People development plans
Detailed Description
- Complete business turnaround: sales (+5 up to 10% growth yoy) and profit (from large loss to breakeven in 2 yrs. and double digit in 2014)
- Market position = 3rd place in 2012 vs 7th place in 2010. Market leadership in some categories: Body dry skin, Face depigmentation.
- Establish own detailing team – people & procedures
- Best Business Analysis EE Region - awarded Sep 2014
