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Florin Eugen CRACIUN

Florin Eugen CRACIUN

Business Unit Manager

International and local business exeperience
Comprehensive business experience
Strong analytical skills
Team development & management
Extensive budgeting experience
56 years old
Driving License
Bucharest Romania
Entrepreneur Open to opportunities
20+ years of broad experience in different industries, companies and business contexts, budgeting, forecasts, management of P&L, and team development.


Objective “The anchor of reality”

The values I can bring to the organization:

Proficient and skilled in a broad range of industries and roles

Patient and empathetic

Conscientious and steady

Service-oriented

Build good relationships

Accurate and intuitive

Maintain & improve standards

Creativity & attention to details

Trust & integrity & loyalty
Resume created on DoYouBuzz

Owner

EVOTUR
Since 2016
  • Travel Agency

Lead User

LIBERTY STEEL Galati
Since 2020
  • Bussines strategies, business analysis, and reporting

Business Unit Manager – Medical Division

Beiersdorf Romania
January 2011 to December 2015
Bucharest
Romania
  • Development and implementation of new local strategy (sales and marketing) in line with Beiersdorf group pharmacy strategy
  • Development of the strategic plan (5yrs.)
  • Yearly business plan
  • Product portfolio strategic management
    Marketing strategic plan
  • Establishment and management of the medical detailing team
  • Full P&L responsibility
  • People development plans
Detailed Description
  • Complete business turnaround: sales (+5 up to 10% growth yoy) and profit (from large loss to breakeven in 2 yrs. and double digit in 2014)
  • Market position = 3rd place in 2012 vs 7th place in 2010. Market leadership in some categories: Body dry skin, Face depigmentation.
  • Establish own detailing team – people & procedures
  • Best Business Analysis EE Region - awarded Sep 2014

Sales Manager - Medical Division

Beiersdorf Romania
December 2009 to December 2010
  • Assessment of the current business model (structure & processes & stakeholders)
  • Development and implementation of a new business model having as an objective: close to the market structure and fast turnaround of the business
  • a) Define and implement the new roles & responsibilities for all stakeholders
  • b) Define and implement a new structure for pharmacy department
  • c) Define and implement new roles/responsibilities for pharmacy team
  • Redefine internal procedures & processes
  • Revision of distribution model & selection of the distribution partner
  • People evaluation vs. new business model roles
  • Establish the own sales team (hiring & roles& responsibilities, training)
  • Full P&L responsibility
Detailed Description
  • Sales (turnover) turnaround in 1 year from previous large negative development
  • Establish own sales team – people & procedures

Country Manager – FARMACTIV Division

A&D Pharma
April 2009 to December 2009
Bucharest
Romania
  • Development of national sales and marketing strategy in accordance with the development / evolution of the pharmaceutical market
  • Coordination of the strategic team – ensure alignment between Group’s strategies and financial goals with suppliers’ business objectives
  • a) Strategic directions for market approach
  • b) Development of the strategic plans (3yrs.)
  • c) Yearly business plan
  • d) Portfolio’s strategic management
  • Full P&L responsibility (including NWC and cash flow)
  • Business Reviews with major commercial partners
  • Joint value creation plans development
  • Succession master plan development
  • Market & Business analyses
  • Member of Business Intelligence team

National Sales Manager – FARMACTIV Division

A&D Pharma
March 2007 to April 2009
Bucharest
Romania
  • Translation of the national sales strategy into yearly action plan
  • Development of the yearly market approach action plan
  • Monitor the progress of the supplier/categories business plans vs. objectives and lead business plan interventions as necessary to deliver the objectives.
  • Full P&L responsibility
  • Implementation of the marketing strategies and yearly marketing
  • Development and coordination of the implementation process for the division commercial policy
  • • Recruitment, training and people development for the division personnel
  • Analyze and have a clear picture of the competition
  • Contacts with major suppliers / customers on a permanent basis
  • Contribute to the business and budget planning for the sector/categories
  • Ensure alignment between CBD Action Plan and sector/categories Action Plans.
  • Ensure the deployment of the Category strategies to the field and CBD Teams
  • Cooperate and coordinate with the Euro CMO to develop the Euro Strategies and concept sells.
  • Based on the Euro Category analysis and country data/research develop the country Category Analysis (category analysis, vision, key sales drivers, and concept sells) to equip the CBD and multi-functional resources with the right info to be considered by the customers as the category experts
  • Define and align within the company the Sales Fundamental objectives and funds needed
  • Develop together with other departments the right and complete plans to achieve Sales Fundamentals and volume objectives by category and brand. Ensure promotional plans are within the promotional guidelines
  • Ensure alignment between S&OP forecast and objectives. Lead interventions with the Corporate MS&P Manager and the General Manager if defined plans or competitive actions make forecast lower than objectives
  • Work with, and coach his/her category CMO people to enhance their expertise and increase capability and capacity. Provide them with the necessary training plans
  • Responsible for the development areas of the CMO personnel: W&DP plans and career discussions.
  • Monitor the progress of the sector/categories business plans vs. objectives and lead business plan interventions as necessary to deliver the objectives.
  • Analyze and have a clear picture of the competitive information
  • Monitor monthly the status of the sales fundamentals
  • Develop the plans and concepts sell to ensure success of the new initiatives and maintain brand competitive edge.
  • Develop the in-store materials and plans aiming for a clear in store persuasion
  • Contribute to S&OP and forecasting process

Division Head - Consumer Division

Wella Romania
2001 to 2004
Bucharest
Romania
  • Development and management of the sales and marketing concepts for the Consumer business in Romania in accordance with the international and regional strategy of the Company.
  • Identification and exploitation of the local market resources
  • Development of the strategic plans (3yrs.) and yearly business plan in accordance with the Company plans
  • Full P&L responsibility
  • Coordination of the marketing strategies and yearly marketing plan development in accordance with the international strategies of the Company
  • Development of national sales strategy in accordance with the development / evolution of the sales channels
  • Contacts with the major clients on a permanent basis
  • Yearly negotiations with the major clients
  • Introduction of the Company brands on the Romanian market in accordance with the local potential and specificity
  • Development and implementation of the Customer Care system
  • Reporting business’s figures to the headquarter

National Sales Manager

Wella Romania
1997 to 2001
Bucharest
Romania
  • Implementation of the yearly sales plan
  • Development of operative sales plan for sales channels, regions and major clients
  • Development of operative actions in order to achieve monthly sales targets and to correct sale’s development
  • Check up the account receivable level and structure
  • Development of the clients ‘ s base
  • Managing and motivating the sales team

Sales Representative

Wella Romania
1995 to 1997
Bucharest
Romania
  • Achievement of monthly sales target
  • Permanent development of client base
  • Permanent contacts and visits of the clients from designed area

Office Manager

East Coast Leisure (British Travel Company)
1992 to 1995
Bucharest
Romania
  • Travel arrangements in Romania for the British clients (accommodation, plain & train tickets, car reservations, etc.)
  • Managing the regular touristic programs of the company in Romania
  • Development of tailor-made programs for the company clients
  • Issuing of the plane tickets on the IATA regulation
  • Follow up the company client’s problems and requests during their travel in Romania