6 years experience in brand activation and loyalty marketing, my creativity and analytical abilities boosts my clients' performance in a lasting and trusted relationship. My team spirit and concern for my work environment make me a unifying element in a company.
Proposals / recommendations for customer journey optimization / modeling and proposals for quality content
Operational execution of partner programs: content optimization and writing, coordination, monitoring, website updates
Direct marketing campaigns: acquisition / loyalty / retention
CRM activation: target analysis, segmentation, planning emailing campaigns, social media plan, automation, performance analysis, A/B testing, optimization
Daily use of web analytics tools, performance analysis (KPI)
Interface between the marketing, logistics, customer service and technical teams: example: website redesign: CMS transition, coordination of international back office teams
Monitoring of indicators and performance indices (KPIs): performance-oriented: increase of opening rates / responsiveness rate for several customers
Detailed Description
Benefits : Performance optimization (up to 15% increase in utilization rates, up to 7% increase in open database rates from 30 to 60K opt'in, up to 10% increase in responsiveness), Content optimization based on results and customers feedback, Customer satisfaction.
