Flore Thiollet
Digital marketing & CRM specialist
Professional Status
Employed
Available
About Me
6 years experience in brand activation and loyalty marketing, my creativity and analytical abilities boosts my clients' performance in a lasting and trusted relationship. My team spirit and concern for my work environment make me a unifying element in a company.
Digital project manager
zendatamarketing
Since February 2018
- Collaboration & strategy advice clients (interactive relational strategy, creation scenarios customer)
- Recurrent presentations of recommendations to clients
- E-mail & Omnichannel Campaign Deployments
- Ensure optimal communication between the client and internal resources
- Monitoring & reporting of projects (scope, timelines, budgets, profitability)
- High quality quality control for each mandate
- Participation in the development of internal services (onboarding, needs of different accounts, support & technical support)
Detailed Description
- Benefits : Fast establishment of a relationship of trust with my clients, rapid assimilation of technical aspects, Proposals optimization (internal and external).
Marketing & Sales management
Pâtisserie Point G
November 2017
to February 2018
- PRODUCTION
2 weeks experience on the production site. - SALES MANAGEMENTS
Customers and suppliers orders processing / shipment solution management / commercial support / customer relation online and offline / Shopify management - MARKETING
Support on 2018 goals setting :
- social networks deployement
- commercial website optimisation
- social networks deployement
Detailed Description
- Benefits : Quick adaptation (2 weeks in the production workshop: pastry clerk) and evolution, To be a force for bringing forward proposals (process, contents, coordination of agencies).
Marketing project manager
Affinion International
September 2015
to September 2017
Paris
France
- Existing business and new business interventions
- Proposals / recommendations for customer journey optimization / modeling and proposals for quality content
- Operational execution of partner programs: content optimization and writing, coordination, monitoring, website updates
- Direct marketing campaigns: acquisition / loyalty / retention
- CRM activation: target analysis, segmentation, planning emailing campaigns, social media plan, automation, performance analysis, A/B testing, optimization
- Daily use of web analytics tools, performance analysis (KPI)
- Interface between the marketing, logistics, customer service and technical teams: example: website redesign: CMS transition, coordination of international back office teams
- Benchmarks / Competitive Intelligence / Recommendations
- Participation in international working groups
- Monitoring of indicators and performance indices (KPIs): performance-oriented: increase of opening rates / responsiveness rate for several customers
Detailed Description
- Benefits : Performance optimization (up to 15% increase in utilization rates, up to 7% increase in open database rates from 30 to 60K opt'in, up to 10% increase in responsiveness), Content optimization based on results and customers feedback, Customer satisfaction.
Digital project manager & Partnership
Affinion International
February 2014
to September 2015
Paris
France
- Need identification / prospection / commercial proposal / commercial negotiation
- Product offering in line with programme positioning
- Monitoring of the relationship in partners network
- Legal issue check / work with legal team
- Internal team coordination
- Business activity report
Digital project manager
Affinion International
February 2013
to February 2014
Paris
France
- Development and definition of e-CRM strategy for MasterCard / Priceless Paris
- Create, develop and manage website content
- Develop web presence and www.priceless.com/paris traffic
- Natural referencing work
- eCRM : communication planning, automation, A/B testing
- Set quantitative indicators to assess the success of policies implemented -> Tracking statistics tools creation (open rate / click rate / unique visitors ...)
- Manage all web actors (SEO, graphic designers, PR ...)
Junior brand manager - Philadelphia - Kraft Foods Benelux
Kraft Foods
October 2011
to September 2012
Internship
Bruxelles
Belgium
- Full products launches (Creations, Internal event / In-store) ► Marketing Mix execution
- Cross department collaboration
- Overseeing production of newspaper / magazine advertisements, newsletters, websites, social networks, exhibition stands
- Belgian implementation of Android application for PHILADELPHIA
- Brand performance measurement and reporting: Monitor the performance of the brand growth drivers via NIELSEN (Selling-out panel)
- Assist with development of new package / label design, sales collateral material and marketing materials ► Anticipate sales needs
- http://www.philadelphia.be
- Coordinating advertising campaigns (story-board / packshots / casting / shooting)
Detailed Description
- Benefits: Analytics, creative and leadership skills, Aptitude to take initiatives, Problem solving ability, Creativity, Persuasiveness and Tenacity to sell ideas
Company Description
Leading manufacturer in chocolate, biscuits, coffee, gum & candy, cheese and grocery product
Company website
Junior marketing project manager
Sopexa
November 2010
to October 2011
Internship
Bruxelles
Belgium
- Brand activation
- Coordinate, manage promotional and special events
- Supervising , implementation of marketing materials for in store advertising
- Day to day follow up for client in order to develop an advertising brochure, leaflet, set-up animations in hypermarkets
- Monitoring of events, qualitative and quantitative assessment
- Coordinated and managed promotional and special events in partnership with CIVB (http://www.bordeaux.com/uk) for “Vins de Bordeaux” promotion ► Blind tasting setting-up (journalists, bloggers, actors), direction and coordination in creation of a Benelux shopper’s guide
Detailed Description
- Benefits: Ability to operate under solid pressure and meet tight deadlines, Work collaboratively and efficaciously as a team member, Effectively communicate and make best use of interpersonal skills, Able to deliver creative and innovative thoughts
Company Description
Benchmark Agency for international marketing, specialising in food, wine and lifestyle
Company website
Operational Marketing Agent
Milhade SA
June 2010
to August 2010
Internship
Bordeaux
France
- Promotion, visuals (booklets, ppt, promotion primeurs 2009 etc)
- Communication (Website, social network, Professional network, partnership)
Detailed Description
- Benefits: enterprising, teamwork, communication tools mastered, oenology knowledge
Company Description
Winerie and Wine Merchant
Company website
Store Manager
Fresco Juice Bar
June 2009
to January 2010
Part-time
Port-Douglas
Australia - Queensland
- Store manager
- Supply chain management
- Customer service
Detailed Description
- autonomy, good interpersonal skills, organization, teamwork, evolution, self-mastery
Company Description
Juice Bar
Company website
Environment assistant
The environment agency
June 2007
to August 2007
- Farmer's check visits
- Logistic
