Flore Thiollet
Digital marketing & CRM specialist
Professional Status
Employed
Available
About Me
6 years experience in brand activation and loyalty marketing, my creativity and analytical abilities boosts my clients' performance in a lasting and trusted relationship. My team spirit and concern for my work environment make me a unifying element in a company.
Digital project manager
zendatamarketing
Since February 2018
- Collaboration & strategy advice clients (interactive relational strategy, creation scenarios customer)
- Recurrent presentations of recommendations to clients
- E-mail & Omnichannel Campaign Deployments
- Ensure optimal communication between the client and internal resources
- Monitoring & reporting of projects (scope, timelines, budgets, profitability)
- High quality quality control for each mandate
- Participation in the development of internal services (onboarding, needs of different accounts, support & technical support)
Marketing & Sales management
Pâtisserie Point G
November 2017
to February 2018
- PRODUCTION
2 weeks experience on the production site. - SALES MANAGEMENTS
Customers and suppliers orders processing / shipment solution management / commercial support / customer relation online and offline / Shopify management - MARKETING
Support on 2018 goals setting :
- social networks deployement
- commercial website optimisation
- social networks deployement
Marketing project manager
Affinion International
September 2015
to September 2017
Paris
France
- Existing business and new business interventions
- Proposals / recommendations for customer journey optimization / modeling and proposals for quality content
- Operational execution of partner programs: content optimization and writing, coordination, monitoring, website updates
- Direct marketing campaigns: acquisition / loyalty / retention
- CRM activation: target analysis, segmentation, planning emailing campaigns, social media plan, automation, performance analysis, A/B testing, optimization
- Daily use of web analytics tools, performance analysis (KPI)
- Interface between the marketing, logistics, customer service and technical teams: example: website redesign: CMS transition, coordination of international back office teams
- Benchmarks / Competitive Intelligence / Recommendations
- Participation in international working groups
- Monitoring of indicators and performance indices (KPIs): performance-oriented: increase of opening rates / responsiveness rate for several customers
Digital project manager & Partnership
Affinion International
February 2014
to September 2015
Paris
France
- Need identification / prospection / commercial proposal / commercial negotiation
- Product offering in line with programme positioning
- Monitoring of the relationship in partners network
- Legal issue check / work with legal team
- Internal team coordination
- Business activity report
Digital project manager
Affinion International
February 2013
to February 2014
Paris
France
- Development and definition of e-CRM strategy for MasterCard / Priceless Paris
- Create, develop and manage website content
- Develop web presence and www.priceless.com/paris traffic
- Natural referencing work
- eCRM : communication planning, automation, A/B testing
- Set quantitative indicators to assess the success of policies implemented -> Tracking statistics tools creation (open rate / click rate / unique visitors ...)
- Manage all web actors (SEO, graphic designers, PR ...)
Junior brand manager - Philadelphia - Kraft Foods Benelux
Kraft Foods
October 2011
to September 2012
Internship
Bruxelles
Belgium
- Full products launches (Creations, Internal event / In-store) ► Marketing Mix execution
- Cross department collaboration
- Overseeing production of newspaper / magazine advertisements, newsletters, websites, social networks, exhibition stands
- Belgian implementation of Android application for PHILADELPHIA
- Brand performance measurement and reporting: Monitor the performance of the brand growth drivers via NIELSEN (Selling-out panel)
- Assist with development of new package / label design, sales collateral material and marketing materials ► Anticipate sales needs
- http://www.philadelphia.be
- Coordinating advertising campaigns (story-board / packshots / casting / shooting)
Junior marketing project manager
Sopexa
November 2010
to October 2011
Internship
Bruxelles
Belgium
- Brand activation
- Coordinate, manage promotional and special events
- Supervising , implementation of marketing materials for in store advertising
- Day to day follow up for client in order to develop an advertising brochure, leaflet, set-up animations in hypermarkets
- Monitoring of events, qualitative and quantitative assessment
- Coordinated and managed promotional and special events in partnership with CIVB (http://www.bordeaux.com/uk) for “Vins de Bordeaux” promotion ► Blind tasting setting-up (journalists, bloggers, actors), direction and coordination in creation of a Benelux shopper’s guide
Operational Marketing Agent
Milhade SA
June 2010
to August 2010
Internship
Bordeaux
France
- Promotion, visuals (booklets, ppt, promotion primeurs 2009 etc)
- Communication (Website, social network, Professional network, partnership)
Store Manager
Fresco Juice Bar
June 2009
to January 2010
Part-time
Port-Douglas
Australia - Queensland
- Store manager
- Supply chain management
- Customer service
Environment assistant
The environment agency
June 2007
to August 2007
- Farmer's check visits
- Logistic
Two years International Business degree (BTS)
Lycée Nicolas Brémontier de Bordeaux
September 2006
to June 2008
International business
Marketing
Law
Learn more
Marketing
Law
-
Photoshop
Intermediate
-
CMS
Good
-
PM3
Expert
-
Prestashop
Advanced
-
Producing web content
Good
-
Teamwork
Advanced
-
Salesforce.com (ExactTarget)
Good
-
Shopify
Intermediate
-
Wordpress
Intermediate
-
Google Analytics
Good
-
Google Adwords
Good
-
Social Media
Advanced
-
Nielsen
Good
-
Prospection
Good
-
Negotiation
Good
-
Budgeting
Good
-
Retroplanning
Advanced
-
Teamwork
Expert
-
Time management
Good
-
Products launches
Advanced
-
Cross department collaboration
Expert
-
Competition analyses
Good
-
Brand performance monitoring
Good
-
Advertisement
Advanced
-
Animations / Events
Advanced
-
Facebook / Twitter / Tumblr / Pinterest
Advanced
-
Viadeo / LinkedIn
Advanced
-
Used to work in many differents work environment
Expert
-
Comfortable in a team
Good
