Leading Mondelez Insights & Analytics transformation journey to reach more impact in their business by better leveraging consumer insights. The transformation journey consisted of 3 main points:
New central client service team and ways of working;
New data platform;
New data structure and harmonization;
Working closely with the European Analytics & Insight Leadership Mondelez team (4 people) in order to bring this transformation to their extended team (80 people).
Building an education program for the Mondelez team to ensure they are leveraging best consumer panel data. Brining global alignment and consistency.
Innovating and pioneering new insight capabilities with prescriptive solutions.
Bringing thought leadership in the day to day ways of working and solving briefs.
Agile team organisation to mirror the client's own internal organisation.
Detailed Description
Leading role in a massive global transformation. I lead an international virtual team on 8 people.
