Leading Mondelez Insights & Analytics transformation journey to reach more impact in their business by better leveraging consumer insights. The transformation journey consisted of 3 main points:
New central client service team and ways of working;
New data platform;
New data structure and harmonization;
Working closely with the European Analytics & Insight Leadership Mondelez team (4 people) in order to bring this transformation to their extended team (80 people).
Building an education program for the Mondelez team to ensure they are leveraging best consumer panel data. Brining global alignment and consistency.
Innovating and pioneering new insight capabilities with prescriptive solutions.
Bringing thought leadership in the day to day ways of working and solving briefs.
Agile team organisation to mirror the client's own internal organisation.
Detailed Description
Leading role in a massive global transformation. I lead an international virtual team on 8 people.
Building and nurturing a new global research program for P&G R&D cross-category. This program brought incremental income to Europanel of ~ 700 000 euro/ year.
Leading the commercial and marketing side of a Europanel workstream in innovation.
We developed a new global Europanel capability: nLight. This was launched in June 2018 and it's been forecasted to bring 100k euro revenue.
Managing and growing business with top company clients: Colgate Palmolive, Henkel, Mondelez, Friesland Campina and others.
Building strategy with clients from research plan to implementation.
Delivering powerful insights to guide clients to the best business decisions.
Developing business on two pillars: attracting new clients and growing business with existing ones.
Participating at external and internal industry conferences as speaker. Managing the public relations of the Consumer Panel Department: author articles, press releases, TV interventions, interviews.
Company Description
GfK is the 4th biggest research agency in the world. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
