Flavia Florea
11 years of global consumer insight experience
Management
Global Account Management
Consumer Insight
Marketing consultancy
Business Development
37 years old
Nantes (44000) France
Professional Status
Employed
Available
About Me
A strong professional with more than a decade of experience advicing some of the biggest FMCG companies in their brand growth journey.
Transforming business objectives into consumer insight centric recommandations .
Transforming business objectives into consumer insight centric recommandations .
Global Account Director Europanel for Mondelez
Europanel
Since February 2019
- Leading Mondelez Insights & Analytics transformation journey to reach more impact in their business by better leveraging consumer insights. The transformation journey consisted of 3 main points:
- New central client service team and ways of working;
- New data platform;
- New data structure and harmonization;
Working closely with the European Analytics & Insight Leadership Mondelez team (4 people) in order to bring this transformation to their extended team (80 people).
Building an education program for the Mondelez team to ensure they are leveraging best consumer panel data. Brining global alignment and consistency.
Innovating and pioneering new insight capabilities with prescriptive solutions.
Bringing thought leadership in the day to day ways of working and solving briefs.
Agile team organisation to mirror the client's own internal organisation. - New central client service team and ways of working;
Global Insights Director Europanel for P&G
Europanel
March 2018
to February 2019
Nantes
France
- Building and nurturing a new global research program for P&G R&D cross-category. This program brought incremental income to Europanel of ~ 700 000 euro/ year.
- Leading the commercial and marketing side of a Europanel workstream in innovation.
We developed a new global Europanel capability: nLight. This was launched in June 2018 and it's been forecasted to bring 100k euro revenue.
Global Strategic Consultant - P&G Laundry and Home Care Europanel
Europanel
Since January 2017
Nantes
France
- Consultancy in pioneering new global household panel tools and solutions for P&G.
International Client Manager - P&G Femcare and Baby Care Europanel.
Europanel
May 2016
to December 2016
Temporary Work
Nantes
France
- Managing globally all the household panel studies done by P&G in the Femcare and Baby Care categories
Key Account Executive - Consumer Panel Services
GfK
January 2013
to April 2016
Full-time
Bucharest
Romania
- Managing and growing business with top company clients: Colgate Palmolive, Henkel, Mondelez, Friesland Campina and others.
- Building strategy with clients from research plan to implementation.
- Delivering powerful insights to guide clients to the best business decisions.
- Developing business on two pillars: attracting new clients and growing business with existing ones.
- Participating at external and internal industry conferences as speaker.
Managing the public relations of the Consumer Panel Department: author articles, press releases, TV interventions, interviews.
Researcher - Consumer Panel Services
GfK
October 2011
to December 2013
Full-time
Bucharest
Romania
- Creating actionable development plans based on market data.
- Investigating consumption and shopping behavior; identifying relevant trends for the industry.
- Writing proposals, reports and presentations.
- Managing client relationship.
Client Service - TV Audience Measurement
GfK
June 2008
to December 2011
Full-time
Bucharest
Romania
- Analyzing TV consumption and trends.
- Training TV stations and Media Agencies in working with the audience measures and using the data processing software (Infosys)
- Validating media plans for agencies to participate in tenders --> monthly GRPs and TRPs reports.
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Marketing Research & Strategy
Advanced
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Consumer Insight
Expert
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Business Development
Expert
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Thought Leadeship
Expert
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Presentations
Expert
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Public Speaking
Expert
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Team Leadership
Advanced
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Project Planning
Expert
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International Business
Expert
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English
Expert
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French
Expert
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Romanian
Expert
Faculty of Communication and Public Relations
Mathematics computer science
