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Flavia Florea

11 years of global consumer insight experience

Management
Global Account Management
Consumer Insight
Marketing consultancy
Business Development
Flavia Florea
37 years old
Nantes (44000) France
Professional Status
Employed
Available
About Me
A strong professional with more than a decade of experience advicing some of the biggest FMCG companies in their brand growth journey.

Transforming business objectives into consumer insight centric recommandations .
Resume created on DoYouBuzz

Global Account Director Europanel for Mondelez

Europanel
Since February 2019
  • Leading Mondelez Insights & Analytics transformation journey to reach more impact in their business by better leveraging consumer insights. The transformation journey consisted of 3 main points:
    • New central client service team and ways of working;
    • New data platform;
    • New data structure and harmonization;

    Working closely with the European Analytics & Insight Leadership Mondelez team (4 people) in order to bring this transformation to their extended team (80 people).

    Building an education program for the Mondelez team to ensure they are leveraging best consumer panel data. Brining global alignment and consistency.

    Innovating and pioneering new insight capabilities with prescriptive solutions.

    Bringing thought leadership in the day to day ways of working and solving briefs.

    Agile team organisation to mirror the client's own internal organisation.
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Global Insights Director Europanel for P&G

Europanel
March 2018 to February 2019
Nantes
France
  • Building and nurturing a new global research program for P&G R&D cross-category. This program brought incremental income to Europanel of ~ 700 000 euro/ year.
  • Leading the commercial and marketing side of a Europanel workstream in innovation.
    We developed a new global Europanel capability: nLight. This was launched in June 2018 and it's been forecasted to bring 100k euro revenue.
  • Consultancy in pioneering new global household panel tools and solutions for P&G.
  • Managing globally all the household panel studies done by P&G in the Femcare and Baby Care categories
  • Managing and growing business with top company clients: Colgate Palmolive, Henkel, Mondelez, Friesland Campina and others.
  • Building strategy with clients from research plan to implementation.
  • Delivering powerful insights to guide clients to the best business decisions.
  • Developing business on two pillars: attracting new clients and growing business with existing ones.
  • Participating at external and internal industry conferences as speaker.
    Managing the public relations of the Consumer Panel Department: author articles, press releases, TV interventions, interviews.
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  • Creating actionable development plans based on market data.
  • Investigating consumption and shopping behavior; identifying relevant trends for the industry.
  • Writing proposals, reports and presentations.
  • Managing client relationship.
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  • Analyzing TV consumption and trends.
  • Training TV stations and Media Agencies in working with the audience measures and using the data processing software (Infosys)
  • Validating media plans for agencies to participate in tenders --> monthly GRPs and TRPs reports.
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  • Marketing Research & Strategy
    Advanced
  • Consumer Insight
    Expert
  • Business Development
    Expert
  • Thought Leadeship
    Expert
  • Presentations
    Expert
  • Public Speaking
    Expert
  • Team Leadership
    Advanced
  • Project Planning
    Expert
  • International Business
    Expert
  • English
    Expert
  • French
    Expert
  • Romanian
    Expert

Bachelor's degree

National School of Politics and Administrative Science

2006 to 2009
Faculty of Communication and Public Relations

High school diploma

National Mathematics High school "Grigore Moisil"

2002 to 2006
Mathematics computer science
  • Astrophysics
  • Psychology, philosophy
  • Chess