A highly passionate and analytical Sales Professional in the FMCG industry with a demonstrated record of success in achieving sales targets with world leading multinationals, such as Nestle and Procter & Gamble.
National Retail Sales Manager
Saudi Dairy and Foodstuff Company (SADAFCO) Jordan
Since December 2014
Full-time
Amman
Jordan
- Revised and implemented the Strategic Sales Plan, including market analysis, budgeting & sales forecasting.
- Generated sales opportunities from the top 100 customers in Wholesale & Traditional trade segments.
- Managed, motivated and directed the Sales Team of ten persons; implementing daily reporting procedures for the sales team; sales sector distribution; mentoring sales persons to achieve sales targets.
- Maintained a professional and productive level of customer satisfaction with existing and new customers.
- Generated Monthly Reports for SADAFCO executives in Jordan and Saudi Arabia.
Retail Sales Manager
Nestle Waters
March 2013
to November 2014
Full-time
Amman
Jordan
- Created a Market Information System to receive regular data on the performance of Nestle Waters’ competitors in the market segments under my responsibility.
- Managed a sales and distribution team of 16 persons to achieve the sales and revenue targets.
- Designed and implemented the Strategic Sales Plan, including analysis, budgeting & forecasting.
- Generated sales opportunities from the top customers in Wholesale & Traditional trade.
- Maintained a professional and excellent level of customer satisfaction with existing and new customers.
- Generated Monthly Reports for the company’s executives in Jordan and the Dubai Regional office.
Sales Supervisor
Petra Trading Co./P&G
September 2010
to March 2013
Full-time
Amman
Jordan
- Managed, Direct and Motivated, the sales team of 10 persons in order to achieve the overall sales objectives.
- Revising the sales plan and implementing sales strategies for one of the leading P&G products (SKU’s) in Jordan: Gillette Razors.
- Generate sales opportunities by identifying appropriate business targets.
- Provided a professional and excellent level of customer service with existing and new customers
Sales Analyst & Assistant Distribution Manager
Nestlé Waters
October 2006
to September 2010
Full-time
Amman
Jordan
- Analyze and report performances against Business/Operating Plan targets at individual, channel, stores & partners levels on a daily, weekly, monthly, quarterly, bi-annual & annual basis.
- Monitor trends and variances from plan in sales, logistics, market data, and customer surveys from a variety of sources, and highlight needs for action to Support Team.
- Monitoring of sales team performance in the field.
- Initially hired as a Sales Analyst, with responsibility for client database renovation and sales performance and pricing analysis, later including analytical reporting of customer service KPI’s and Distribution Route Analysis.
- Data analysis and preparing presentations to support quarterly and annual planning, reviewing strategy, operational plans, budgets & financial plans
Research & Data Analyst
CSS Center for Strategic Studies – Jordan University
June 2006
to September 2006
Temporary Work
Amman
Jordan
- Responsible for designing a data entry application, utilizing CSPro3.1 and IMPS4.1, and also assisted with data analysis using the SPSS software program for MS Windows. Managed field research teams and data entry teams.
Research & Market Analysis.
Harris Interactive/Strategies
May 2005
to May 2006
Temporary Work
Amman
Jordan
- Assisted with the execution of a project that the company was conducting in the telecommunications sector for Jordan Telecom (a.k.a. Orange Jordan). This included questionnaire design & testing; field & telephone research; data analysis and the quality control of field reports.
Bachelor of Administrative and Financial Science
Philadelphia University
October 2001
to January 2004
- Nielsen market studies analysis and write report
- Auditor in the hotel field
- Ability to design questionnaires
- Customer satisfaction survey
- Marketing studies
- Market Research
- Sales Analyst
- Sales Planning
- Sales Forecast
- Sales Strategy
- Sales KPI's
- Sales Presentation
- Sales Report
- Sales Monitor
- Assistant sales manager
- Distribution manager
- Business Development
- Proficient in microsoft office (Excel, Word, Access, PowerPoint, FrontPage)
- Ability in database management system (Oracle SQL/ PLSQL- Developer)
- Ability in website design (HTML – Front Page,)
- Ability in computer maintenance
- Ability in computer architecture
- English Very Good reading ,writing and speaking
- Arabic Native language
