A highly passionate and analytical Sales Professional in the FMCG industry with a demonstrated record of success in achieving sales targets with world leading multinationals, such as Nestle and Procter & Gamble.
Saudi Dairy and Foodstuff Company (SADAFCO) Jordan
Since December 2014
Full-time
Amman
Jordan
Revised and implemented the Strategic Sales Plan, including market analysis, budgeting & sales forecasting.
Generated sales opportunities from the top 100 customers in Wholesale & Traditional trade segments.
Managed, motivated and directed the Sales Team of ten persons; implementing daily reporting procedures for the sales team; sales sector distribution; mentoring sales persons to achieve sales targets.
Maintained a professional and productive level of customer satisfaction with existing and new customers.
Generated Monthly Reports for SADAFCO executives in Jordan and Saudi Arabia.
Created a Market Information System to receive regular data on the performance of Nestle Waters’ competitors in the market segments under my responsibility.
Managed a sales and distribution team of 16 persons to achieve the sales and revenue targets.
Designed and implemented the Strategic Sales Plan, including analysis, budgeting & forecasting.
Generated sales opportunities from the top customers in Wholesale & Traditional trade.
Maintained a professional and excellent level of customer satisfaction with existing and new customers.
Generated Monthly Reports for the company’s executives in Jordan and the Dubai Regional office.
Analyze and report performances against Business/Operating Plan targets at individual, channel, stores & partners levels on a daily, weekly, monthly, quarterly, bi-annual & annual basis.
Monitor trends and variances from plan in sales, logistics, market data, and customer surveys from a variety of sources, and highlight needs for action to Support Team.
Monitoring of sales team performance in the field.
Initially hired as a Sales Analyst, with responsibility for client database renovation and sales performance and pricing analysis, later including analytical reporting of customer service KPI’s and Distribution Route Analysis.
Data analysis and preparing presentations to support quarterly and annual planning, reviewing strategy, operational plans, budgets & financial plans
CSS Center for Strategic Studies – Jordan University
June 2006
to September 2006
Temporary Work
Amman
Jordan
Responsible for designing a data entry application, utilizing CSPro3.1 and IMPS4.1, and also assisted with data analysis using the SPSS software program for MS Windows. Managed field research teams and data entry teams.
Assisted with the execution of a project that the company was conducting in the telecommunications sector for Jordan Telecom (a.k.a. Orange Jordan). This included questionnaire design & testing; field & telephone research; data analysis and the quality control of field reports.
