ASP J&J is market leader in Sterilization and Infection Prevention. Starting from 2017, ASP is going to launch several new products: focus on strategy execution is the main responsibility of EMEA BDM. Other responsibilities are: create strategies to increase turnover, train sales force, leverage synergies across J&J BUs and functions, be the go-to person for Tier 1 countries (countries representing 70% of the EMEA business)