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Fernando Gómez Carrascal

Retail&Technology Director

Fernando Gómez Carrascal
58 years old
Driving License
Madrid (28003) Spain
Professional Status
Employed
Available
About Me
Executive Manager with relevant experience in High-Tech sector in connection with Marketing Research and the management of large accounts both for Industry and overall RETAIL, in both Europe and Latam Regions which has allowed me to consolidate good relational skills and capacity for dialogue at the highest of responsibility and management.

My approach to work focuses special attention to the fulfilment of the objectives, particularly through effective management of the work teams that facilitate the coordination of multiple projects at the same time optimizing the achievement of results skills in leading projects and plan strategies and operations.

I find it very satisfactory capacity to contribute to the development of the business and participate in the definition of the business strategy and meeting special motivation in the chance of new projects and solve complex situations involving a professional challenge not only in local but also in international markets with preference in Europe and Latam.
Resume created on DoYouBuzz
  • Organization in the Region and team coordination for the implementation of the global strategy and business development in Latam Market.
  • Acquisition, Retention and create Add Value to largest Key accounts Retailers as well as support from the accounts of Manufacturers.
  • Reported directly to the COO of Latam Region as well as the Head of Retail in Headquarter in Germany. There are currently 9 countries in the Region to cover counting already with 40 people on the team of Retail in the different countries having already with a client base of largest Key Accounts: Falabella, Ripley,Cencosud, Via Varejo, Walmart, Garbarino, Fravega, Magazine Luiza...
  • Member of the Retail Board.
Detailed Description
  • Introduction and establishment of the company in the countries of greater relevance in the region since the year 2004 ( Chile, Brazil and Argentina) visiting and aquiring the major players in the technology market both industry (LG, Samsung, Sony...) and Retailers (Falabella, Ripley, Cencosud, Walmart, Via Varejo...) for the start-up of our activity Retail Panel. Year 2004- 1016.
  • Development of the activity in new developing countries (Peru, Ecuador, Colombia, Central America) by entering the company in the large accounts in the technology sector both in industry and in distribution. Currently work is already under way with a good part of the market players to the achievement of the first agreements with retailers and contracts with industry. Year 2010-2016.
  • Latam Region is consolidated as one of the most profitable business in GfK world.