Fernando Gómez Carrascal
Retail&Technology Director
58 years old
Driving License
Madrid (28003) Spain
Professional Status
Employed
Available
About Me
Executive Manager with relevant experience in High-Tech sector in connection with Marketing Research and the management of large accounts both for Industry and overall RETAIL, in both Europe and Latam Regions which has allowed me to consolidate good relational skills and capacity for dialogue at the highest of responsibility and management.
My approach to work focuses special attention to the fulfilment of the objectives, particularly through effective management of the work teams that facilitate the coordination of multiple projects at the same time optimizing the achievement of results skills in leading projects and plan strategies and operations.
I find it very satisfactory capacity to contribute to the development of the business and participate in the definition of the business strategy and meeting special motivation in the chance of new projects and solve complex situations involving a professional challenge not only in local but also in international markets with preference in Europe and Latam.
My approach to work focuses special attention to the fulfilment of the objectives, particularly through effective management of the work teams that facilitate the coordination of multiple projects at the same time optimizing the achievement of results skills in leading projects and plan strategies and operations.
I find it very satisfactory capacity to contribute to the development of the business and participate in the definition of the business strategy and meeting special motivation in the chance of new projects and solve complex situations involving a professional challenge not only in local but also in international markets with preference in Europe and Latam.
Director Retail&Technology GfK Spain
GFK Spain
Since December 1990
Madrid
Spain
- Management in the relationship with the largest Retail accounts to the overall strategy of the company as well as the development of business in Spain. Acquisition , Retention and create Added Value to these accounts.
- Likewise ensure quality standards in the collected data, products and services offered to retailers and manufacturers and implementation of processes and standards of Retail World in the country.
- Follow-up to the performance of the different distribution channels and new formats especially in Digital area.
- Reported directly to the MD of GfK Spain as well as the Director of Retail in the region of South West Europe.
- I manage a team of five people that cover clients needs
Detailed Description
- Achievement of closing agreements with the largest distribution of Tech Markets in the country: El Corte Ingles, Carrefour, MediaMarkt, Fnac, Alcampo, Miró, Eroski… which meant an entrenchment in the quality of the information that did attract the huge multinationals in the sector (Manufacturers) as well as new customers, increase the portfolio value, cost savings and positioning of a leading company in the sector in the face of competition (Year 1990- 2018).
- Development of new sectors: Information Technology, Telecommunications, Entertainment, Optics, Do-it-Yourself through new agreements with major accounts of Distribution Channel specialist of the different areas: Leroy Merlin, Game, La Casa del Libro, Optica 2000, General Optica, Beep, The Phone House… Strengthen the company as the market benchmark in Non_Food Markets and positioning it as a leading company of Market Research on all accounts of Retail( Year 2000-2018).
- Consolidate our position by integrating new formulas for distribution of digital environment: Internet Channel. Agreements with the major specialists in Sales Online ( Amazon, PC Components, Redcoon Aliexpress...) as well as the physical distribution that also works the internet sales: El Corte Inglés, FNAC, MediaMarkt, Carrefour...( year 2000-2018).
- To achieve turnover within the Retail Area in Spain of greater volume in the history of the company with an increase of +35% during the financial year 2017 in a negative scenario of market through a commercial strategy based on present different solutions for each need to distribution companies (year 2017). Spain is the third country to level group turnover in retail.
- Portugal: Introduction GfK in the neighboring country getting the most important accounts both local (Sonae or Popular Radio) and international (Auchan, Fnac...). This was the entry of the technological sector manufacturers such as Sony, Hewlett Packard, Philips in the portfolio of customers of the company. (Year 1996-2010), while consolidating the company in Portugal as one of the most profitable in the world.
Company Description
GFK is the trust source of key information about the market and consumers, which allows its customers to make more intelligent decisions. Thirteen thousand experts in market research combine the passion for his work with 80 years of experience in the GfK in data science.
This allows us to offer crucial global information and market intelligence at the local level, in more than 100 countries. Thanks to the use of innovative systems and data science, GfK transforms big data into smart data supporting this way your customers to strengthen their competitive advantage and to improve the experiences and possibilities of choice of consumers and users.
In Spain, GfK occupies the second place in the ranking listed by ANEIMO and employs more than 300 people.
This allows us to offer crucial global information and market intelligence at the local level, in more than 100 countries. Thanks to the use of innovative systems and data science, GfK transforms big data into smart data supporting this way your customers to strengthen their competitive advantage and to improve the experiences and possibilities of choice of consumers and users.
In Spain, GfK occupies the second place in the ranking listed by ANEIMO and employs more than 300 people.
Company website
Director Regional Retail&Technology LATAM
GFK LATAM
2004
to 2016
- Organization in the Region and team coordination for the implementation of the global strategy and business development in Latam Market.
- Acquisition, Retention and create Add Value to largest Key accounts Retailers as well as support from the accounts of Manufacturers.
- Reported directly to the COO of Latam Region as well as the Head of Retail in Headquarter in Germany. There are currently 9 countries in the Region to cover counting already with 40 people on the team of Retail in the different countries having already with a client base of largest Key Accounts: Falabella, Ripley,Cencosud, Via Varejo, Walmart, Garbarino, Fravega, Magazine Luiza...
- Member of the Retail Board.
Detailed Description
- Introduction and establishment of the company in the countries of greater relevance in the region since the year 2004 ( Chile, Brazil and Argentina) visiting and aquiring the major players in the technology market both industry (LG, Samsung, Sony...) and Retailers (Falabella, Ripley, Cencosud, Walmart, Via Varejo...) for the start-up of our activity Retail Panel. Year 2004- 1016.
- Development of the activity in new developing countries (Peru, Ecuador, Colombia, Central America) by entering the company in the large accounts in the technology sector both in industry and in distribution. Currently work is already under way with a good part of the market players to the achievement of the first agreements with retailers and contracts with industry. Year 2010-2016.
- Latam Region is consolidated as one of the most profitable business in GfK world.
