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Fernando Gómez Carrascal

Retail&Technology Director

Fernando Gómez Carrascal
59 years old
Driving License
Madrid (28003) Spain
Professional Status
Employed
Available
About Me
Executive Manager with relevant experience in High-Tech sector in connection with Marketing Research and the management of large accounts both for Industry and overall RETAIL, in both Europe and Latam Regions which has allowed me to consolidate good relational skills and capacity for dialogue at the highest of responsibility and management.

My approach to work focuses special attention to the fulfilment of the objectives, particularly through effective management of the work teams that facilitate the coordination of multiple projects at the same time optimizing the achievement of results skills in leading projects and plan strategies and operations.

I find it very satisfactory capacity to contribute to the development of the business and participate in the definition of the business strategy and meeting special motivation in the chance of new projects and solve complex situations involving a professional challenge not only in local but also in international markets with preference in Europe and Latam.
Resume created on DoYouBuzz
  • Management in the relationship with the largest Retail accounts to the overall strategy of the company as well as the development of business in Spain. Acquisition , Retention and create Added Value to these accounts.
  • Likewise ensure quality standards in the collected data, products and services offered to retailers and manufacturers and implementation of processes and standards of Retail World in the country.
  • Follow-up to the performance of the different distribution channels and new formats especially in Digital area.
  • Reported directly to the MD of GfK Spain as well as the Director of Retail in the region of South West Europe.
  • I manage a team of five people that cover clients needs
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  • Organization in the Region and team coordination for the implementation of the global strategy and business development in Latam Market.
  • Acquisition, Retention and create Add Value to largest Key accounts Retailers as well as support from the accounts of Manufacturers.
  • Reported directly to the COO of Latam Region as well as the Head of Retail in Headquarter in Germany. There are currently 9 countries in the Region to cover counting already with 40 people on the team of Retail in the different countries having already with a client base of largest Key Accounts: Falabella, Ripley,Cencosud, Via Varejo, Walmart, Garbarino, Fravega, Magazine Luiza...
  • Member of the Retail Board.
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PDG , IESE Business School

Universidad de Navarra

January 2012 to July 2012

Bachelor in Economics

Universidad Autónoma de Madrid (U.A.M.)

September 1983 to September 1989

LANGUAGES

English (High level) Portuguese (Medium level) Spanish (Native language)

  • World Retail Congress years 2010-2103, Barcelona, Berlin, London
  • National Retail Federation ( NRF) years 2014-2018, New York
  • Other Congress: Photokina( Kholn),IFA( Berlin) since 1990