I am a young professional recently graduated from University College Dublin with 1st Class Honours in MSc International Management. I consider myself a creative individual with a strong passion for innovation alongside tradition and culture. Fast cars and slow food, this is where I come from. At the moment, I am extremely eager to learn and to embark on a challenging yet rewarding experience. Think global, act local. Always.
Managed most of the activities related to the launch of a new Christmas limited edition of Cappuccino with gadget on pack. This product led to an increase in awareness throughout the Cappuccino brand range (+10% vs py).
Coordination with external agencies for the development of POP materials and the implementation of promotional activities
Monitored the competitive scenario within the instant coffee category through sell-in and sell-out data analysis
Supported the development of Nescafé new e-commerce and website pages by applying all the brand identity guidelines
