Federica Pretelli
International Brand Manager for Coloration & Care in B2B field. Energizing leader´with passion for passion for team building especially in multi-cultural environment. Enthusiastic about premium beauty brands, strategy and innovation.
Team Player
Enthusiastic
Positive
Energetic
Customer oriented
32 years old
Modena, Italy
Professional Status
Employed
Open to opportunities
About Me
Brand Manager with 3 years of experience FMCG company, leading end – to end global product development from product design to advertising development and global market roll – out. Energizing leader with passion for team building and talent management especially in multi-cultural environment.
Enthusiastic about premium beauty brands, strategy and innovation.
Enthusiastic about premium beauty brands, strategy and innovation.
- Relevant curricular courses: Business analytics, International Product Launch, Performance Measurement, Corporate strategy, Supply Chain Management, Social Media Marketing Management
-Master Thesis: Mining startups founders and potential clients' mindset through Twitter to predict the performance of startups.
- Final Grade 110/110
CEMS-MIM
Bocconi University - Saint Petersburg Graduate School of Management University
September 2015
to June 2016
- Home School: Bocconi University
- Host School: St. Petersburg Graduate School of Management University
-Relevant courses: Global Management Practice, International Accounting & Analysis
- CEMS Seminars
- Challenges to brand management in the contemporary Markets (Aalto and GSOM
University, Grade A). Analysis of techniques to build brand communities, to successfully engage in brand
Brand extension and to manage Heritage Brands. Winning Group of L’Oréal project, Kérastase Case analysis about the launch of the new Couture Styling line and definition of strategies for future development;
- Knowing yourself to better work with others, LVMH (WU, Vienna). Assessing own personality to develop proper strategies to communicate and cooperate with others;
- Digital and Innovation in the Beauty Industry, L'Oreal Italy (Bocconi University). Understanding the role of digitalization in the Beauty Industry and developing successful implementation strategies
- Bachelor Degree in Economics and Management
- Thesis: Successful Development of E-commerce for Fashion Companies, Retailers and Department Stores in Fashion and Luxury Sector
- Relevant Courses: Statistics, Management of Fashion and Luxury Companies, Lean Management
- Exchange program
- Relevant courses: Strategic Management in China, International Marketing, Corporate Finance
