International Brand Manager for Coloration & Care in B2B field. Energizing leader´with passion for passion for team building especially in multi-cultural environment. Enthusiastic about premium beauty brands, strategy and innovation.
Brand Manager with 3 years of experience FMCG company, leading end – to end global product development from product design to advertising development and global market roll – out. Energizing leader with passion for team building and talent management especially in multi-cultural environment. Enthusiastic about premium beauty brands, strategy and innovation.
Report to Global Marketing Manager Coloration in leading cross-category premium brand BLONDME from product development to market implementation
Detailed Description
Achieved +16% growth worldwide making BLONDME the fastest growing brand within the coloration category
Led the identification of new distribution channels in NA (ULTA) for expected 5% turnover increase by end of the year & in store placement by March 2020 with 10% incremental turnover
Lead 3-5 years innovation pipeline based on consumer insights and market trends
Responsible for Global brand image/ equity, strengthened via partnerships with leading HDs and educators in the industry
In charge of a team of two: Int. Junior Brand Manager and Intern
Report to Senior Brand Manager in leading the launch of new permanent coloration brand “tbh- true beautiful honest” targeting millennials with achieved turnover 6M€ in the first 10 months (10% more vs. target)
Detailed Description
Led design development, communication concept and education plan
Responsible for sustainable brand growth: concept development for the 4 future line extensions
Report to the Merchandising Coordinator Womenswear RTW for organization of sales campaigns, post sales reporting and competitive analysis on pricing positioning
Detailed Description
Reporting of weekly sales, best sellers, sell-thru analysis and end-of-month results for each region/country and worldwide
Assistance in the organization of the sales campaigns and creation of all supporting materials and buying tools
Reporting of Post sales campaign reporting: sell in by region/country and worldwide (by line, function, bestseller, comparison with previous seasons)
Market and competitor's analysis in terms of product and pricing positioning in the different markets
In a team of 6 students, we upgraded Kenzo Perfumes through Digital Era Innovation by developing a newCommunication and Distribution Strategy to target millennials in the Italian Market
Coordination of a Board of 14 students to organize academic activities (skill seminars and companyvisits) and social and networking activities for 70 CEMS students coming from 27 partner Business Schools
Organization of Marenostrum, 2 days Regional CEMS Business Forum at Bocconi University in collaborationwith Corporate Partners as Barilla, L’Orèal, Vodafone and Facebook and three start-upsThe link to the Facebook Page of the event: https://www.facebook.com/marenostrum2016/?fref=ts
