I am a goal-oriented, achievement-driven and positive person. Born and raised in China, I moved to Australia after the completion of high school. With working experience in China and Australia, I went to Switzerland for exchange, where I completed a consultancy-like business project while regularly providing consultancy services for pro bono enterprise at the meantime. I would like to devote myself into career development and bring in the knowledge and expertise learnt to make new achievements.
St. Gallen/Sydney - Remote working with teammates throughout the world
Consultancy for the project of Brands for Good. A 10-week project with 4-5 working hours per week
Develop an understanding of the social and environmental impact businesses make through their practices. Research the global standards in environmental, consumer health, and human & animal rights areas and the respective bodies responsible for them. Gather examples of brands that made negative & positive impacts in the aforementioned areas. Present most relevant findings and their practical implications for B4G
Define the brand selection criteria and find the way to communicate them to customers. Translate the “good” into measurable criteria for B4G to categorise the brands accordingly. Propose an easy-to-use assessment method that addresses the relevant criteria in B4G’s brand selection. Create an effective communication tool to help B4G consumers make purchases based on the impact areas most important to them.
Detailed Description
Research the global standards in environmental, consumer health, and human & animal rights areas and the respective bodies responsible for them
Gather examples of brands that made negative & positive impacts in the aforementioned areas
Present most relevant findings and their practical implications for B4G
Translate the “good” into measurable criteria for B4G to categorise the brands accordingly
Propose an easy-to-use assessment method that addresses the relevant criteria in B4G’s brand selection
Create an effective communication tool to help B4G consumers make purchases based on the impact areas most important to them
Company Description
New Generation Consulting is a pro-bono consulting organisation of CEMS students that serves social enterprises.
