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Fabien Caublot

Conversion Rate Optimisation Manager @ Jellyfish

Fabien Caublot
35 years old
Redhill (Surrey) (RH1 6NN) United Kingdom
Professional Status
Employed
Open to opportunities
About Me
If you're not familiar with Optimisation, it's all about using Data to make wiser decisions.
And this is what I love about this role, you collect, unite and investigate data to deliver impactful recommendations. And if that was not enough, you can then also prove your solution by Experimenting with solutions like Optimize 360, Optimizely, VWO etc..

I've become so fond of this approach and the insights that you get from experimenting that I find it starts impacting my whole life!

I write my emails with simpler words, numerical lists, bullet points, I bold the most important to maximise readability around actions and use the @ to ensure people are referenced. Which - to be honest - I would never have done so methodically before!
I now plan and track my personal goals with google spreadsheets, calendar and alerts may it be to ensure I keep burning a few calories every week, or to ensure I don't loose focus on my goals.
I am also more cautious to manipulation techniques when it comes to shopping online and offline - once you know the tricks it's easier to say "no" ;)

Since I used to be a front end developer, when I code in my free time I now also ensure my code is as fast to run as possible with some Vanilla.js library and I started assembling a collection of O'Reilly books to grow my knowledge.

And with tools like BigQuery to link all your data sources (online/offline), Machine Learning, Personalisation... Possibilities are endless...!
Resume created on DoYouBuzz

Senior Optimisation Manager

Jellyfish Marketing Digital
Since March 2018
BARCELONA
Spain

Conversion Optimisation Manager

Jellyfish Marketing Digital
March 2017 to March 2018

Conversion Rate Optimisation Manager

Jellyfish
October 2014 to December 2015
Full-time
Reigate
United Kingdom
  • Analysis Audits using Data Analysis, Eye-tracking, Live User Testing, Expert insights, Heatmapping, Competitor analysis...
  • Otimization of Websites / web pages & landings (A/B, MVT, Personalisation)
  • Setup, Launch & Reporting using VWO / Optimizely / GACE
  • Project Management

Optimisation Specialist

Canon
December 2015 to March 2017

Optimization - Lead Front-End developer

Altima
May 2012 to October 2014
Full-time
Roubaix
France
  • Landing pages / Webpages / Site-wide optimisation
  • Setting & running tests using A/B / MVT and personalisation Tools
  • Data mining, Site analysis, Project Scoping...
  • Clients : Le Coq Sportif, Salomon, Cofidis, ING Direct, EDF Energy, ClubMed, Securitas Direct, Vertbaudet, LeLynx, Sarenza, 3suisses and lots more...
  • Performance Javascript

Front End developer

Be Seen
January 2011 to 2012
Full-time
Marcq En Baroeul
France
  • HTML/CSS/Javascript
  • Photoshop / Illustrator
  • Responsive / Frameworks

Front End Developper (1-year-placement)

Be Seen
January 2010 to January 2011
Internship
Marcq-en-baroeul
France
  • Front End Development (HTML/JS/CSS)
  • Responsive, Photoshop, Illustrator...

Front End Licence (Bac+3)

EFFICOM

January 2010 to 2010
Front End Licence

Computing Diploma (BAC+2)

Université Henri Poincaré (Nancy I)

September 2007 to 2009
Computing Diploma
  • Data Analysis (Google Analytics , Site Catalyst, AT-Internet)
  • User Behaviour (ClickTale, CrazyEgg, Eye tracking, User Testing)
  • Testing (VWO, Avenseo, Optimizely, GACE...)
  • Front end development (CSS3, Javascript, Frameworks...)
  • Tag Management (Goggle, Tag Commander certificate)
  • Wireframing
  • Reporting