FABIÁN VÁSQUEZ
Digital Marketing & Photography Specialist
Content creation
Social media marketing
Digital advertising
Photography & digital production
Driving License
Barcelona Spain
Professional Status
Consultant
Open to opportunities
About Me
I am a digital marketing professional with a versatile approach and a great self-taught capacity, which allows me to learn and adapt quickly to new tools and trends.
I have deepened in digital marketing strategies, complementing my experiences with effective communication and meticulous visual production. From photography to content creation with Canva and Photoshop. My goal is to design strategies and content that generate authentic and lasting connections.
I have deepened in digital marketing strategies, complementing my experiences with effective communication and meticulous visual production. From photography to content creation with Canva and Photoshop. My goal is to design strategies and content that generate authentic and lasting connections.
eCommerce Manager & Product Photographer
Ocasion Plus
Since March 2024
- Responsible for updating and optimising products in the company's eCommerce.
- Producer of the photographic report of the products.
- Constant coordination with the rest of the team for the realisation of each report.
Social Media & Copywriting Specialist
AkuaSoul.com
August 2020
to December 2023
Freelancer
- I successfully led the advertising and content marketing strategy to achieve a good positioning of the brand in the market.
- With an analytical approach, I combined market and target audience research to create engaging and persuasive content, resulting in a community of over 10,000 followers on Instagram in the first year.
- I managed advertising campaigns on Facebook and Instagram using advertising copywriting
- I monitored and proposed on page SEO optimisations and usability improvements to the site.
Web designer with WordPress
Fumoso Industrial SA
January 2020
to April 2020
Part-time
- I completed the SEO audit and the optimisation of the website content.
- Keyword research for search engine positioning.
- Re-design of the company's corporate website.
Specialist in digital strategies and SEO for a travel agency.
Viajes University
May 2014
to October 2019
Full-time
Barcelona
Spain
- As a digital marketing specialist, I led the SEO optimisation strategy achieving remarkable search engine rankings for the main keywords.
- I designed social media marketing strategies for Instagram and Facebook.
- I managed to get e-commerce sales to account for 35% of the agency's total revenue in the first year.
- I managed email marketing campaigns aiming at conversions and customer loyalty.
Vueling Airline Booking and Customer Service
Arvato Bertelsmann
August 2015
to February 2016
Part-time
Barcelona
Spain
- I always maintained excellent customer care.
- I led the management of flight bookings through the company's chat.
- I used tools such as Salesforce and the company's Online Booking Manager.
Fundraising para campaña ONG's.
Datem Group Spain
October 2013
to March 2014
Full-time
Barcelona
Spain
- I made calls to the databases of partners and potential partners in a timely manner.
- I developed skills to sensitise partners to the importance of the NGO's work.
- I met targets to gain new partners for the NGO.
Travel and booking agent
Patagonia Experience LTDA
July 2009
to February 2013
Full-time
Araucanía
Chile
- I took care of bookings requested via e-mail or telephone.
- I led the creation of new travel routes and local services.
- I collaborated in the implementation of awareness-raising practices for visitors.
Travel Agent and Local Tourist Services
Agencia de Turismo Politur
June 2007
to January 2009
Internship
Araucanía
Chile
- I was in charge of sending quotes, managing package bookings and tourist services, via e-mail.
- I actively collaborated in the incorporation of the agency's corporate image in communications.
Freelance Adventure Photographer
Hotel y Termas Huife
December 2003
to March 2006
Freelancer
Pucón
Chile
- He sold photography services to the participants of the adventure activities offered by the company (horseback riding, canopy, tree climbing).
- I processed the photos with Photoshop and Camera RAW.
- I made photographic reports of tourism trips.
Specialised programme in Copywriting for Sales Pages
Escuela Big Bang Conversion
Since September 2024
Expanding my knowledge of methodologies and strategies for writing successful sales pages and ads that convert visitors into customers.
Skills
Hard Skills
- Social media marketing
- Digital Advertising & Copywriting
- SEO and SEM positioning
- AI
Soft skills
- Adaptability and flexibility
- Creativity and innovation
- Positive attitude
- Teamwork
- Communication
- Leadership and influence
Tools
- Shopify
- Metricool
- Saleforce
- Canva
- Photoshop
- Wondershare Filmora
Languages
- Spanish (native)
- English (B2)
- Catalan (B2)
- Online business
- Economy & Finance
- E-commerce and markets
- Mindfulness
- Yoga & calisthenics
- Hiking & Trail Running
- Nature photography
- Event & reportage photography
- Product photography
