Wenjing Zhang
Wenjing ZHNANG CV
International Mindset/Background
Specialized Asian Culture
Global mobility
Sales/Marketing/Business Development
Up for Challenges
Shenzhen China
Professional Status
Employed
Open to opportunities
About Me
Currently, I’m working as a marketing manager at Jungle Scout, an internet company specializing in facilitating Amazon sellers. My current role is a all-hands on marketing role, which includes five main functions, develop coherent social media strategies, digital content creation, data monitoring and analysis, offline channels promotion and events, social engagement and community management.
Before I started my journey with JS, I was started as a sales coordinator and reached the position of marketing manager at Universum between 2015 and mid-2018.
Education perspective, I have graduated with my master degrees in both International Management and CEMS program. These degrees constituted by a program mandatory internship in Amoviom in Berlin, one semester exchange study in Norwegian School of Economics NHH, Norway; and the other semester in University College Dublin, Ireland.
Before I started my journey with JS, I was started as a sales coordinator and reached the position of marketing manager at Universum between 2015 and mid-2018.
Education perspective, I have graduated with my master degrees in both International Management and CEMS program. These degrees constituted by a program mandatory internship in Amoviom in Berlin, one semester exchange study in Norwegian School of Economics NHH, Norway; and the other semester in University College Dublin, Ireland.
Marketing Manager
Jungle Scout
Since September 2018
- Increase brand awareness by initiating creative ideas through different channels, attract and build deep connections with fans and followers which amount has quadrupled.
- Set up social media accounts/channels from the ground and develop initiatives strategically to drive engagement and leads; ensure the social media accounts are served with their maximum potential as sales and marketing channels.
- Plan digital marketing campaigns and budgets to achieve quarterly sales target, by developing, implementing, tracking and optimizing digital campaigns across all channels. Create/translate/proof-reading compelling, educational, and localized content, which format includes WeChat/Weibo posts and etc. Provide digital content in achieving campaign targets for engagement and qualified leads.
- Track best practices in digital communication, keep up-to-date with the industry trends and competitors’ performance.
- Daily management of social accounts and online community groups which focus on support sales growth and retention.
- Monitor online campaign performances, site activities, and user behaviors. Analyze key metrics of different contents from social media channels via Google Analytics to identify opportunities, continuously improve performance and fine-tune campaigns.
- Apply data collection, data cleaning process to measure and prepare comprehensive performance reports for all digital marketing campaigns, and assess against goals on a weekly basis.
- Organize JS offline events to interact with customers/fans to grow the customer sign-up pipeline to maximize customer acquisition at events.
- Liaise, facilitate and on-site support of offline events with affiliates in branding, design, logistics, and presentation.
- Collect leads and follow-up after offline events, generate reports regarding event performance, customer feedback, and propose ideas for new events as well as improvements in the quality of events.
