Experience — Wenjing Zhang

About Me

Currently, I’m working as a marketing manager at Jungle Scout, an internet company specializing in facilitating Amazon sellers. My current role is a all-hands on marketing role, which includes five main functions, develop coherent social media strategies, digital content creation, data monitoring and analysis, offline channels promotion and events, social engagement and community management.
Before I started my journey with JS, I was started as a sales coordinator and reached the position of marketing manager at Universum between 2015 and mid-2018.
Education perspective, I have graduated with my master degrees in both International Management and CEMS program. These degrees constituted by a program mandatory internship in Amoviom in Berlin, one semester exchange study in Norwegian School of Economics NHH, Norway; and the other semester in University College Dublin, Ireland.

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Experiences

Increase brand awareness by initiating creative ideas through different channels, attract and build deep connections with fans and followers which amount has quadrupled.
Set up social media accounts/channels from the ground and develop initiatives strategically to drive engagement and leads; ensure the social media accounts are served with their maximum potential as sales and marketing channels.
Plan digital marketing campaigns and budgets to achieve quarterly sales target, by developing, implementing, tracking and optimizing digital campaigns across all channels. Create/translate/proof-reading compelling, educational, and localized content, which format includes WeChat/Weibo posts and etc. Provide digital content in achieving campaign targets for engagement and qualified leads.
Track best practices in digital communication, keep up-to-date with the industry trends and competitors’ performance.
Daily management of social accounts and online community groups which focus on support sales growth and retention.
Monitor online campaign performances, site activities, and user behaviors. Analyze key metrics of different contents from social media channels via Google Analytics to identify opportunities, continuously improve performance and fine-tune campaigns.
Apply data collection, data cleaning process to measure and prepare comprehensive performance reports for all digital marketing campaigns, and assess against goals on a weekly basis.
Organize JS offline events to interact with customers/fans to grow the customer sign-up pipeline to maximize customer acquisition at events.
Liaise, facilitate and on-site support of offline events with affiliates in branding, design, logistics, and presentation.
Collect leads and follow-up after offline events, generate reports regarding event performance, customer feedback, and propose ideas for new events as well as improvements in the quality of events.

Event planning, mass email campaign, execution, task management, vendor relations, administrative upkeep and event updates, communications liaison and scheduling; budget management and coordinate orders and logistics. Flag events: EB Academy, annual Award Event, Breakfast Seminar.
Weekly/biweekly collect latest industrial concepts, draft, design, typeset and publish employer branding relevant, Universum brand-resonating content that reverberates with target audiences through WeChat corporate account, together to drive brand loyalty, and sales conversion.
Working closely with Data Collection team and focus on building university relationship. Boost the annual national survey (covered more than 110 top universities) valid responses from 30,000+ to 79,000+, outperform the target at its 150% which includes plan and implementation of surveys, determine and specify details of survey projects, refine survey promotion channels, monitor and evaluate survey progress and performance.
Provide day-to-day support to the local sales team, i.e. assembling quotations, proposals, videos, slide shows, demonstration; compiling account and competitor analyses; propound strategic consulting solutions within Employer Branding specialties.
Liaise and collaborate with other teams in the APAC region; sourcing promising clients contact information while enlarging the contact pool for existing relations; follow up on leads and prospects; communicate, maintain and develop client relationships.
Acquire data from Universum professional database, i.e. track and research information by collecting, analyzing, and summarizing data and trends; interpret data, analyze results using statistical techniques and provide ongoing reports.

Market research, regarding the wedding and travelling market in Taiwan, along with the competitive analysis of European and Asian luxury travel markets.
Assistance in launching the project, development and tailoring of marketing materials for a Taiwanese audience. Identification of suitable images, feedback regarding existing materials, and traditional Chinese/English translations.
Keep records of all information for documentation, clarification and presentation to management; present reports defining project progress, problems and solutions.

Corporate with multinational colleagues regarding the assessment of company current situation through interviews, analysis of incentive system and organizational structure. Build professional relationships with clients, management and team members to ensure delivery of proposed solutions.
Collect best practices on sales-marketing integration via analysis of industry and existing literature; work closely with the client to design, develop, integrate and deliver of functional and industrial solutions.
Develop a comprehensive plan to increase alignment across the teams via shared training and strategic planning, formal and informal contact, and a re-design of the incentives system, along with an in-house presentation.

Gave presentations and consultations to university students in Mainland China in regard to the internship matching services provided by Intrinsic based in Hong Kong.
Liaised between various universities and the agency in regard to coordination of internship and student’s study obligations.

Awarded "Team Member of the Week" 2011
Awarded "Pickle Card" (Rewarded for excellence in work) 2012

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Wenjing Zhang

Wenjing ZHNANG CV

Marketing Manager

Marketing Manager

Market analyst & Project Assistant

Student Consultant (CEMS Business Project Grade: A)

Sales / Marketing Representative

Sales Assistant and Customer Service in Retail/Gift Shops Department