Ernesto Tassara - Monetization and Value Strategy, Data Analytics, Growth

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Experiences

Responsible for marketing strategies to optimize CAC, Onboarding and Retention
PLG
Work together with the Sales Teams and SDR´s to achieve sales goals, maximizing ROI and increasing the sales ticket
Work together with the product team for prioritization and communication of new features

Responsible for the strategy and
sustainable growth
CRO
Close car dealerships and other partners to increase the vehicle supply

Member of the board

Creating General Strategy for the start up
Work alongside Dev Team for construction of the platform
Go to Market Strategy
MVP Validation

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Monetization and revenue strategy for the region (Ecuador, Colombia, Peru, Argentina)
Development of pricing strategy and business case for the implementation of partnerships and disruptive distribution models (B2B2C, B2B2B, insuretech, Fleet Management)
Management of analytics, KPIS, and feedback on business performance
Implementation of revenue and CRM platforms (Sales Force, Fusebill)
Head of Advanced Analytics Product

Responsible for the client end to end cycle (acquisition, monetization, retention)
Churn and LTV optimization
Upsell and Crossell
Work alongside product team for the construction of new products and features
P&L Owner

Responsible for the client end to end cycle (acquisition, monetization, retention)
Churn and LTV optimization
Upsell and Crossell
Increase ARPU and recurrence
Work alongside product team for the construction of new products and features
P&L Owner

Responsible for the monetization strategy for all segments
KPIS following & profitability of business segments

Data Analytics
KPI Following
Dashboard creation and ad-hoc analysis

Education

Growth Strategy Bootcamp

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Skills

SAAS Pricing Expert
Data Driven Manager
Monetization Strategist
Agile Methodologies
Data Analytics