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Eric Taillard

Accomplished IT International Sales Executive with robust Channel Management and Cloud Solutions proficiency.

Business development / Leadership
SaaS/Cloud
Cybersecurity
Complex direct and channel sales
International sales
Eric Taillard
Driving License
Professional Status
Employed
Available
About Me
As a seasoned Sales Executive, I bring to the table a robust expertise in Channel and Cloud sales, with a particular focus on SaaS and Cloud Cybersecurity solutions. My proficiency in orchestrating complex direct and channel sales strategies has been honed through extensive international business development and leadership roles. At the core of my professional ethos is a highly creative approach to tackling challenges, especially when it comes to promoting Cloud, software, or hardware offerings in targeted markets. I excel at leveraging the full potential of the surrounding ecosystem to craft and implement effective strategies.

My commitment to excellence is evident in the way I set and communicate strategies within my organization, ensuring that we not only execute flawlessly but also maintain regular checkpoints. This meticulous approach guarantees that our activities are aligned with generating immediate revenue while also securing a sustainable long-term market position. With more than 25 years of sucessfull track record, I am as driven as ever, continually seeking to deliver outstanding results and drive growth through strategic sales initiatives.
  • Accelerated CyberSecurity revenue, achieving $2.4 M in Annual Recurring Revenue (ARR).
  • Led international sales growth by engaging Channel Partners, encompassing ISVs, VARs, MSPs, CSIs, and RSIs.
  • Catalyzed market penetration for Digital Signature offerings via key ISV alliances.
  • Launched and expanded ETHICADVISOR, driving the platform to reach 15,000 visitors and secure 100 loyal customers.
  • Secured critical BPI and PIA funding, demonstrating financial acumen and ensuring mid-term viability of the project.
  • Established strategic partnerships with prestigious incubators Station F, Village by CA, and Paris&Co, enhancing market presence and facilitating business growth.
  • Pioneered market expansion and customer acquisition strategies at DecodeApps, forging key partnerships with a revenue impact of €400K.
  • Mastermind behind DecodeApps' comprehensive business strategy, guiding the company to achieve sustainable growth.
  • Pioneered a lucrative €15M Cloud revenue channel (IaaS, PaaS, SaaS) focused on SMEs through strategic EMEA partner alliances (Microsoft / AWS / Citrix ..)
  • Transformed Arrow ECS from a conventional distributor to a leading cloud services innovator, realizing 100-200% growth in under 24 months.
  • Generate a $600M revenue in IBM's portfolio, including hardware, software, and services, through strategic alliances with VARs, GSIs, CSIs, and MSPs in France.
  • • Led a dynamic team of 150 experts, securing $150M in revenue from SMBs (10-1000 employees) in the French territory.
  • • Drove SMB hardware sales, achieving €400M in revenue within key European and Middle Eastern markets, including France, Italy, Spain, Netherlands, Belgium, Israel, Portugal, and Turkey, focusing on enterprises ranging from 10 to 10,000 employees.
  • • Led and inspired a dynamic sales force of 350 members, surpassing ambitious sales goals and securing a larger footprint in the competitive market.
  • • Successfully achieved €400 million in hardware sales targets for OEM, Retail Store Solutions (RSS), and High-Performance Computing (HPC) markets across an eight-country territory.
  • • Spearheaded the successful drive of €400M in Unix and AS/400 hardware sales across a diverse eight-country territory, including France, Italy, Spain, Netherlands, Belgium, Israel, Portugal, and Turkey.
  • • Pioneered the region's ascent to becoming the top-ranked Unix vendor, surpassing sales targets with a 104% achievement rate.
  • • Spearheaded PC sales across France and Belgium, successfully generating €600 million in revenue.
  • • Exceeded Profit Before Tax (PTI) and revenue targets, positioning France as the top-performing IBM country in Europe for PTI.
  • • Spearheaded Unix hardware sales in France and Belgium, successfully driving revenues of €150 million.
  • • Pioneered IBM's ascent to the top Unix vendor position in France, a global first as reported by IDC.
  • • Strategically refined the go-to-market approach, harmonizing direct, business partner, and OEM sales for optimal market penetration.
  • • Consistently exceeded financial targets, delivering revenue and profit contributions between 105% and 115%.
  • • Led UNIX and SAP sales initiatives in the South-East region of France, significantly contributing to the region's market growth.
  • • Successfully delivered 25 million French francs in IBM sales through strategic partnership with ARES, Consistently exceeded sales targets, achieving 115-160% of annual goals.
  • • Secured victory in every IBM sales contest entered, demonstrating exceptional sales prowess and competitive spirit.

Bachelor in International Marketing

Institut Superieur de Gestion

September 1989 to July 1991
• Graduated from ISG, the 7th-ranked French Business School in 1989, with a specialized focus on International Business Development.
• Participated in a unique international program, studying abroad in Japan (3 months) and New York (9 months), gaining cross-cultural sales expertise.
• Conducted an in-depth study on "The Jazz Market in Japan," showcasing market analysis and consumer behavior skills.
• Successfully spearheaded a project to import French wine into the Japanese market, demonstrating strategic planning and international trade acumen.
  • Travel : more than 129 cities in 62 countries
  • jazz - blues - live concerts
  • Squash (competition) - Golf - Nordic Walking - Motorbike
  • Expertise in IaaS/SaaS and Cybersecurity, adept at fostering Collaborative direct and Channels with GSIs, VARs, ISVs, and Distributors.
  • Strategic in defining and selecting key market priorities to drive achievement of overarching business objectives.
  • Proficient in analyzing market potential and competitive landscapes to pinpoint optimal market positioning.
  • Implemented and monitored KPIs, ensuring consistent organizational progress on a weekly basis.
  • Orchestrated aligned and integrated marketing and communication strategies to enhance brand image and stimulate lead generation.
  • Demonstrated personal commitment to sales negotiations, engaging with C-Level executives to close deals.
  • Operated effectively within international settings, navigating complex skill matrices and responsibilities.
  • Skilled in leveraging both direct and indirect reports through collaborative influence to achieve goals.
  • Established organizational structures (quotas, responsibilities, etc.) to maximize employee performance and motivation.
  • Proven track record in complex sales and overall leadership, driving teams to exceed targets.
  • Clarified team goals for unity
  • Enhanced organizational performance by recruiting, developing, and promoting top-tier talent aligned with company objectives.
  • Identified strategic business partners aligning with company objectives to drive mutual growth.
  • Enhanced partner skills and motivation to foster a collaborative and productive relationship.
  • Positioned as a top-tier vendor, integral to partners' strategic focus and success.
  • As a vendor, become one of the top key player of the partner strategy and focus
Languages
  • French
    Expert
    Native
  • English
    Advanced
    15 years of international sales
  • Spanish
    Good
    5 years in Madrid