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Eric Le Page

Eric Le Page

Head of Account Strategist

42 years old
Paris (75011) France
Employed Available
10 years of Digital and Media experience :

=> Traffic Management (SEA, SEO)
=>Team Management (12 account managers)
=>Activity Monitoring (Reporting KPIs to Google EMEA top management)
Resume created on DoYouBuzz
  • Piloting Account Management on 2 activities:
    =>Direct advertisers (Managing 5 Account strategists w/ a portfolio of 200 advertisers per quarter // Avg Quaterly Rev : $1.5M)
    =>Media agencies (Managing 7 account strategists w/ a portfolio of 420 agencies per quarter // Avg Quaterly Rev: $20M)
  • Activity piloting : Reporting KPIs to Google EMEA top management
  • Marketing scope : Performance, Branding & Export
  • Solution expertise : Search, Display, YouTube, Shopping, Retargeting, Analytics, Mobile
  • Business Skills : Three-party meetings w/ top advertisers & agencies
  • Project Management : Launching strategic EMEA pilot on Agency for France :
    =>HR reorganization (Hiring, Training, Coaching & Change mgmt)
    =>New tools & process set up
    =>Best practices sharing w/ other countries
  • Results :
    =>Direct advertisers : +34% YoY growth in 2016, +33% YoY Growth in 2017
    =>Agencies : +23% YoY growth in 2016, +26% YoY Growth in 2017