Google /Digital Local (Exclusive operator on SMB for Google France)
Since August 2015
Full-time
PARIS
France
Piloting Account Management on 2 activities: =>Direct advertisers (Managing 5 Account strategists w/ a portfolio of 200 advertisers per quarter // Avg Quaterly Rev : $1.5M) =>Media agencies (Managing 7 account strategists w/ a portfolio of 420 agencies per quarter // Avg Quaterly Rev: $20M)
Activity piloting : Reporting KPIs to Google EMEA top management
Marketing scope : Performance, Branding & Export
Solution expertise : Search, Display, YouTube, Shopping, Retargeting, Analytics, Mobile
Business Skills : Three-party meetings w/ top advertisers & agencies
Project Management : Launching strategic EMEA pilot on Agency for France : =>HR reorganization (Hiring, Training, Coaching & Change mgmt) =>New tools & process set up =>Best practices sharing w/ other countries
Results : =>Direct advertisers : +34% YoY growth in 2016, +33% YoY Growth in 2017 =>Agencies : +23% YoY growth in 2016, +26% YoY Growth in 2017
