Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Eric Le Page

Eric Le Page

Head of Account Strategist

42 years old
Paris (75011) France
Employed Available
10 years of Digital and Media experience :

=> Traffic Management (SEA, SEO)
=>Team Management (12 account managers)
=>Activity Monitoring (Reporting KPIs to Google EMEA top management)
Resume created on DoYouBuzz
  • Piloting Account Management on 2 activities:
    =>Direct advertisers (Managing 5 Account strategists w/ a portfolio of 200 advertisers per quarter // Avg Quaterly Rev : $1.5M)
    =>Media agencies (Managing 7 account strategists w/ a portfolio of 420 agencies per quarter // Avg Quaterly Rev: $20M)
  • Activity piloting : Reporting KPIs to Google EMEA top management
  • Marketing scope : Performance, Branding & Export
  • Solution expertise : Search, Display, YouTube, Shopping, Retargeting, Analytics, Mobile
  • Business Skills : Three-party meetings w/ top advertisers & agencies
  • Project Management : Launching strategic EMEA pilot on Agency for France :
    =>HR reorganization (Hiring, Training, Coaching & Change mgmt)
    =>New tools & process set up
    =>Best practices sharing w/ other countries
  • Results :
    =>Direct advertisers : +34% YoY growth in 2016, +33% YoY Growth in 2017
    =>Agencies : +23% YoY growth in 2016, +26% YoY Growth in 2017
Learn more
  • Team management : 5 traffic managers (on boarding & training)
  • Top accounts portfolio management (Search, Analytics, YT, FB, Gmail ads, SEO)
  • Follow up Google Partnership : QBR, Actions plan on the product part (mobile & automation)
  • Results : Search Campaign Templates automation on 10 industries
  • Portfolio Management on 150 SMB accounts (SEA & SEO)
  • Editorial Content writing
  • Project Management
  • Traffic management (SEA)
  • Editorial Content writing
  • In charge of acquisitions of new customer for Search & display (Allociné, Ebay, Seloger..) campaigns
  • Search
    Certification GAP
    Expert
  • Google analytics
    Certification Analytics
    Expert
  • Display
    Expert
  • YouTube
    Expert
  • Shopping
    Advanced
  • Facebook Ads
    Good
  • RTB
    Good
  • Retargeting
    Expert
  • SEO
    Good
  • Project Management
    Advanced
  • Team Management
    Advanced
  • Business Developpement
    Advanced
  • HTML/CSS
    Good
  • JS
    Notions
  • English
    Advanced

Master's Degree Marketing & Communication

IAE Lyon 3

September 2005 to April 2006