Define and implement digital strategy for the Spanish B2B market.
Optimize the allocated marketing budget (SEO, SEA campaigns, social networks and e-mailing).
Manage one person in charge of the product offer and customer service.
Member of the Spain Sales Committee and (invited) member of the Executive committee.
Results:
2020, with reduced budget (-14%) and various lockdowns for our customers: +52% orders • +19% turnover • +36% conversion rate • +34% Google Ads turnover • +243% e-mailing turnover
2019, with same budget as 2018: +8% turnover • +26% conversion rate • +87% collected leads • +56% quote requests • -23% digital agencies fees • 100% of the product range uploaded online
Detailed Description
Tools: Magento, Fredhopper, ABTasty, Salesforce Marketing Cloud, Google Analytics, Google Search Console, Google MyBusiness, Wordpress, Slack and Asana.
